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P&G rumored to be preparing a re-entry into the incontinence market

BY Michael Johnsen

CINCINNATI — According to blogger Tom Wilson, co-founder and president of The CareGiver Partnership and former Kimberly-Clark executive, Procter & Gamble may be readying to re-enter the incontinence market as soon as this summer. 
 
"It is strongly rumored that Proctor & Gamble will re-enter the disposable incontinence category, a category they helped create in 1978 along with Kimberly-Clark (Depend and Poise). Their brand was Attends," Wilson wrote, suggesting that P&G will back the re-entry with a $150 million advertising campaign. "Assuming the rumors are true and they begin shipping this summer or early fall with a full line of 24 items (pads and pull on underwear for women in different pack counts), I expect they will target at least 25% of the market," he noted. "A claim 'absorbs in seconds' is all we are aware of at this point. They're also telling trade customers that the launch will be a sustained 3-year commitment."
 
Wilson is basing his premise in part on a June 18 presentation at the Duetsche Bank Global Consumer Conference, where P&G CFO Jon Moeller said that in the next six months P&G will be entering a new category. "He didn't divulge the category, but also eluded to the fact that they will introduce a new and far superior method of addressing a chronic consumer issue. Here is a link to his presentation — see slide 14," Wilson noted. "We think its possible the brand will be announced at their Aug. 1 earnings conference call that is being attended by chairman A. G. Lafely."
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KellyBrezoczky says:
Jul-16-2014 01:43 pm

P&G's entry into this category confirms the growing need for these personal hygiene products. It also echoes the past decade of peer reviewed studies showing both urinary and bowel leakage as real, everyday health and wellness issues for tens of millions of women and men as young as 40. My company recently launched a product for the single largest unaddressed consumer need in the category: accidental bowel leakage (ABL). While there have been pads for urinary leakage and disposable briefs for heavier bowel leakage, there haven’t been any products for light ABL.This is surprising since numerous studies confirm ABL is the single biggest unmet need in the category globally. To learn more, visit: www.ABLinfo.org. Butterfly Body Liners are the first patented product to offer discreet protection for ABL. They are the only personal hygiene product which adheres gently to the skin. Many women tell us the launch of Butterfly is as important as the invention of tampons. Men tell us they are grateful to have not been left out of the conversation. Butterfly’s innovation was recently recognized with the nonwovens industry 2014 INDA Vision Award, as well as an Edison Award. Increased conversation, education and innovative product solutions will lead to increased care and better wellness.

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Teva’s NDA for albuterol MDPI accepted by FDA

BY Ryan Chavis

 

JERUSALEM — Teva Pharmaceuticals on Monday announced that the Food and Drug Administration has accepted the company's new drug application for albuterol multi-dose dry-powder inhaler, a breath-actuated dry-powder inhaler for the treatment or prevention of bronchospasm in patients 12 years of age and older with reversible obstructive airway disease. The inhaler also is indicated for the prevention of exercise-induced bronchospasm in patients 12 years of age and older, according to the company.

“We are extremely pleased the FDA has accepted for review the NDA for albuterol MDPI. If approved, albuterol MDPI would become the first breath-actuated dry-powder symptomatic and rescue inhaler available to asthma patients,” said Tushar Shah, M.D., SVP Teva global respiratory research and development. “As the current market-leader in asthma rescue inhalers, it is our hope that the new dry-powder innovation utilized with albuterol MDPI will help fill an unmet need in the existing asthma market.”

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CVS/pharmacy launches exclusive radiance PLATINUM line of vitamins, supplements

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS/pharmacy has introduced its new radiance PLATINUM brand of preservative-free vitamins and supplements.

The new radiance PLATINUM is the latest addition to the growing family of exclusive CVS/pharmacy store brand products. The new line contains 44 vitamins and supplements with various benefits, including probiotics, B-12 and multivitamins for both men and women. The radiance PLATINUM line also has more options, including certified non-GMO, gluten-free, certified organic and those suitable for both vegans and vegetarians.

"We are truly proud to introduce our new radiance PLATINUM line. It's our job to listen to our customers and offer products that address their various health needs," said George Coleman, VP of merchandising, store brands and quality assurance, CVS/pharmacy. "I am confident that our customers will be as enthusiastic as we are about having a premium vitamin and supplement option available right at their local CVS/pharmacy. We are continuing to find ways to help our customers on their path to better health by introducing store brand product lines that they can't find anywhere else."

According to the Centers for Disease Control and Prevention, more than half of U.S. adults use dietary supplements — including multivitamins, minerals and herbs.

In addition to the array of vitamin and supplement choices available in-store and online, CVS/pharmacy also offers shoppers helpful resources and guided vitamin expertise through its Family Vitamin Center available on CVS.com. The Family Vitamin Center is an online tool designed to help users determine which vitamins and supplements are right for them. Features include a quick questionnaire that offers personalized recommendations based on a short survey, and the ability for users to search by health goals to see what vitamins and supplements may support those specific goals.

In addition, the existing radiance line also has undergone a reformulation to make it 100% preservative-free, and a redesign with new, brighter and easier-to-read packaging. On average, customers can experience cost savings of as much as 20% to 40% by purchasing store brands products, in addition to the savings and rewards available through the ExtraCare Rewards program.

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