BEAUTY CARE

P&G rolls out Crest Whitestrips Advanced Seal

BY Antoinette Alexander

CINCINNATI Procter & Gamble has announced the introduction of its new Crest Whitestrips Advanced Seal, an adhesive formulation that temporarily molds the strip to users’ teeth.

“Because this revolutionary new technology allows for a great fit and seal, users can have the confidence to whiten anywhere, anytime. Whether you’re on the go, talking on the phone or drinking water, new Crest Whitestrips Advanced Seal allows you to go about your day without interruption, all while achieving your most beautiful, whiter smile,” stated Sunny Jain, associate marketing director, North American Oral Care at P&G.

The new strips feature four layers in one thin, flexible strip. A special outer layer holds the strip securely on teeth. A whitening layer delivers the same whitening ingredient used by professionals, while the inner mesh layer keeps the whitening ingredient firmly on teeth and prevents the gel from spreading to other areas of the mouth. The final release liner provides the strips with stable backing for easy application. The strips are to be worn for 30 minutes a day for two weeks.

Crest Whitestrips Advanced Seal have a suggested retail price of $45. Each kit contains 14 doses of whitening.

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Roche to serve as SVP, global sales and marketing for University Medical Pharmaceuticals

BY Antoinette Alexander

IRVINE, Calif. University Medical Pharmaceuticals, a manufacturer of skin and beauty care products, has tapped former Maybelline-Garnier executive Tom Roche to serve as its new SVP of global sales and marketing.

In his new role, Roche will oversee the company’s worldwide sales and marketing programs, reporting to Raymond Francis, president and CEO. Roche is currently focused on the trade and consumer introduction of extensions to the company’s WrinkleFree line, which focuses on non-surgical wrinkle and fine line reduction as well as skin hydration.

Prior to joining University Medical Pharmaceuticals, Roche was VP of field sales for L’Oreal USA’s Maybelline-Garnier division. He helped build the Nutritioniste brand into a $100 million-plus line for the company. He has also held executive positions with Pfizer/Warner-Lambert managing oral care and consumer health care product lines, and Schwarzkopf & Dep, a division of Henkel Corp., where he opened up new international markets and retail channels for the company’s hair styling products.

University Medical Pharmaceuticals sells its skin and beauty care products at more than 40,000 mass-market retail locations throughout the United States. A cornerstone of Roche’s skin care offerings include the AcneFree line of products.

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Kiss Products to release French nail kits

BY Antoinette Alexander

New York Kiss Products has unveiled its new Everlasting French Nail Kits to be available at retail beginning in April.

The artificial nails are designed to be durable and to provide a flexible fit over the natural nail bed for greater comfort. The nails start out thin near the cuticle area for flexibility and then get slightly thicker toward the nail tip for greater strength.The nails are available in flat and regular nail arcs in 12 sizes. They come in two lengths: Real Short with patented Self Tabs for easy application and Medium length for longer nail beds.The Everlasting Nail Kits retail for $5.99.

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