P&G rolls out Crest Whitestrips Advanced Seal
CINCINNATI Procter & Gamble has announced the introduction of its new Crest Whitestrips Advanced Seal, an adhesive formulation that temporarily molds the strip to users’ teeth.
“Because this revolutionary new technology allows for a great fit and seal, users can have the confidence to whiten anywhere, anytime. Whether you’re on the go, talking on the phone or drinking water, new Crest Whitestrips Advanced Seal allows you to go about your day without interruption, all while achieving your most beautiful, whiter smile,” stated Sunny Jain, associate marketing director, North American Oral Care at P&G.
The new strips feature four layers in one thin, flexible strip. A special outer layer holds the strip securely on teeth. A whitening layer delivers the same whitening ingredient used by professionals, while the inner mesh layer keeps the whitening ingredient firmly on teeth and prevents the gel from spreading to other areas of the mouth. The final release liner provides the strips with stable backing for easy application. The strips are to be worn for 30 minutes a day for two weeks.
Crest Whitestrips Advanced Seal have a suggested retail price of $45. Each kit contains 14 doses of whitening.
Roche to serve as SVP, global sales and marketing for University Medical Pharmaceuticals
IRVINE, Calif. University Medical Pharmaceuticals, a manufacturer of skin and beauty care products, has tapped former Maybelline-Garnier executive Tom Roche to serve as its new SVP of global sales and marketing.
In his new role, Roche will oversee the company’s worldwide sales and marketing programs, reporting to Raymond Francis, president and CEO. Roche is currently focused on the trade and consumer introduction of extensions to the company’s WrinkleFree line, which focuses on non-surgical wrinkle and fine line reduction as well as skin hydration.
Prior to joining University Medical Pharmaceuticals, Roche was VP of field sales for L’Oreal USA’s Maybelline-Garnier division. He helped build the Nutritioniste brand into a $100 million-plus line for the company. He has also held executive positions with Pfizer/Warner-Lambert managing oral care and consumer health care product lines, and Schwarzkopf & Dep, a division of Henkel Corp., where he opened up new international markets and retail channels for the company’s hair styling products.
University Medical Pharmaceuticals sells its skin and beauty care products at more than 40,000 mass-market retail locations throughout the United States. A cornerstone of Roche’s skin care offerings include the AcneFree line of products.
Sephora introduces product review service for phones
Austin, Texas Beauty retailer Sephora is launching a new service that allows shoppers to browse product reviews on their mobile device when shopping in the store, according to Bazaarvoice, a provider of social commerce applications like Bazaarvoice Ratings & Reviews.
“We want to deliver the best client experience to our shoppers, wherever they shop,” stated Julie Bornstein, SVP of Sephora Direct, which is launching MobileVoice this month at m.sephora.com. “MobileVoice allows us to amplify the voice of our clients by making reviews easily accessible through iPhone, Blackberry and other mobile devices at m.sephora.com. In-store shoppers can simply read the reviews written on any product, or use top-rated products as a guide, to select the right lipstick or blush.”For retailers and manufacturers, MobileVoice extends of the benefits of a Bazaarvoice Ratings & Reviews implementation into the offline channel. Citing data from Rubicon Group, Bazaarvoice noted that consumers are 2.5 times more strongly influenced by customer review than a salesperson’s advice, making the ability to access product reviews in the store extremely valuable.”MobileVoice represents the new ability to access credible word of mouth on products and services from any location,” stated Sam Decker, CMO ofBazaarvoice. “Now, there is a chorus of voices to share their experiences on any product that you pick up and look at. This is great news for shoppers and great news for retailers who need to drive sales in a tough climate by leveraging the content that matters to shoppers instead of increasing marketing or ad spend.”