BEAUTY CARE

P&G restructures, integrates four deptartments

BY Antoinette Alexander

CINCINNATI Procter & Gamble has restructured four of its departments, bringing them all under the direction of the company’s global marketing officer Marc Pritchard, who has assumed the additional title of global brand building officer, according to published reports.

As part of the changes, which were announced internally at P&G, the company’s consumer and market knowledge, design, brand external relations and marketing departments will fall under Pritchard’s supervision.

A P&G spokesperson was quoted as saying that the moves were not a consolidation, but were made to bring the four functions together at the corporate level for greater flexibility and integration.

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P&G to stop selling U.S. Max Factor brand

BY Antoinette Alexander

HUNT VALLEY, Md. Procter & Gamble has announced that it will stop selling its Max Factor cosmetics brand in the United States in first quarter 2010.

In the United States, Max Factor represents a small portion of the P&G cosmetics business, the manufacturer stated, and is sold in select retailers. However, Max Factor is the leading cosmetics brand in more than 20 countries, and the No. 2 cosmetics brand in such key markets as the United Kingdom and Russia.

“Max Factor is a strong, profitable brand and remains one of P&G Beauty & Grooming’s key engines for growth, however, we are choosing to discontinue the U.S. Max Factor brand which has different products, packaging and distribution channels than the Max Factor brand marketed around the world,” stated Virginia Drosos, president of Global Female Beauty at P&G. “P&G is fully committed to profitable growth and leadership in cosmetics, both in the United States and globally. This is the right decision to further strengthen our cosmetics business because it allows us to focus our U.S. resources on continuing to growth the No. 1 brand in the region, CoverGirl.”

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Mario Badescu Skin Care to be sold at CVS’ Beauty360

BY Antoinette Alexander

NEW YORK Mario Badescu Skin Care, a maker of skin care and acne treatment products, and an operator of a New York City beauty salon, has announced that its product line is now being carried in CVS’ Beauty360 stores.

The Mario Badescu product line will be sold at Beauty360 stores in Washington D.C.; Mission Viejo, Calif.; and in its newest Connecticut location.

Mario Badescu’s product line will be available for retail in several Beauty360 categories, including skin care, hair care and men’s grooming. Beauty consultants will also administer mini-facials with their products in the tradition of Mario Badescu’s European facials offered in their New York salon and spa.

Beauty360 aims to offer an upscale shopping experience with its ultra-modern decor, high-end beauty offerings and signature services like mini-manicures, express facials, hand massages and makeup application. The retailer is looking to open 30 Beauty 360 locations by the end of the year.

To see extensive photos of CVS’ newest Beauty360 store, click here.

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