BEAUTY CARE

P&G restructures, integrates four deptartments

BY Antoinette Alexander

CINCINNATI Procter & Gamble has restructured four of its departments, bringing them all under the direction of the company’s global marketing officer Marc Pritchard, who has assumed the additional title of global brand building officer, according to published reports.

As part of the changes, which were announced internally at P&G, the company’s consumer and market knowledge, design, brand external relations and marketing departments will fall under Pritchard’s supervision.

A P&G spokesperson was quoted as saying that the moves were not a consolidation, but were made to bring the four functions together at the corporate level for greater flexibility and integration.

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P&G to stop selling U.S. Max Factor brand

BY Antoinette Alexander

HUNT VALLEY, Md. Procter & Gamble has announced that it will stop selling its Max Factor cosmetics brand in the United States in first quarter 2010.

In the United States, Max Factor represents a small portion of the P&G cosmetics business, the manufacturer stated, and is sold in select retailers. However, Max Factor is the leading cosmetics brand in more than 20 countries, and the No. 2 cosmetics brand in such key markets as the United Kingdom and Russia.

“Max Factor is a strong, profitable brand and remains one of P&G Beauty & Grooming’s key engines for growth, however, we are choosing to discontinue the U.S. Max Factor brand which has different products, packaging and distribution channels than the Max Factor brand marketed around the world,” stated Virginia Drosos, president of Global Female Beauty at P&G. “P&G is fully committed to profitable growth and leadership in cosmetics, both in the United States and globally. This is the right decision to further strengthen our cosmetics business because it allows us to focus our U.S. resources on continuing to growth the No. 1 brand in the region, CoverGirl.”

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Old Spice introduces ‘Swaggerize Your Wallet’ competition

BY Anna Mcgrath

CINCINNATI Old Spice kicks off summer with the launch of their “Swaggerize Your Wallet” competition, giving contestants the unique opportunity to win money this summer for best displays of individual swagger style.

The competition will consist of weekly challenges posted between now and Aug. 13, 2009 on the Old Spice Web site. Every week one winner will be announced and awarded varying sums of prize money. All of the challenges will somehow incorporate the brand’s popular Swagger logo and are sure to call for creativity and sense of humor.

“While we realize times are tough, summer is all about good times and we wanted to give our loyal fans the opportunity to win some extra cash to fund their fun – whether that means grilling enough burgers to feed the entire neighborhood, upgrading to behind home-plate seats at their favorite team’s baseball game or spending the night out on the town,” said James Moorhead, Old Spice brand manager. “After all, nothing gives a person more Swagger than a fat wallet, and that’s what the ‘Swaggerize Your Wallet’ competition is all about.”

The first set of competition challenges has included making a cake in the shape of the swagger logo and holding up a swagger sign at a televised game, among others.

Entries for the second set of challenges will be accepted Monday, June 15 through Sunday, June 28. For further information (e.g. rules, challenge descriptions and entry forms), visit www.oldspice.com.

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