P&G releases Olay Professional Pro-X skin care line
CINCINNATI Procter & Gamble has developed a new line of skin care products, dubbed Olay Professional Pro-X, that is being positioned as a professional line for the mass market.
The line is comprised of an Age Repair Lotion with SPF 30, Wrinkle Smoothing Cream, Hydra Firming Cream, Deep Wrinkle treatment, Eye Restorative Complex and Discoloration Fighting Concentrate.
In addition to the six product offerings, the collection also includes an Anti-Aging Starter Protocol, Olay’s first-ever product regimen recommendation. This three-step regimen is a cost-effective way for women to experience the line. It includes two primary solutions: Age Repair Lotion SPF 30 and Wrinkle Smoothing Cream, and one specialized treatment, Eye Restorative Complex.
The line will be available beginning February. The suggested retail price is $42. The Olay Professional Pro-X Anti-Aging Starter Protocol is available beginning in December and where Olay products are sold in January. The suggested retail price is $62.
To develop the line, P&G Beauty Scientists explored how skin-related genes function, interact with one another and, more importantly, respond to aging and environmental stress at the molecular level. Using this insight and genomics tools, P&G Beauty Scientists have learned a healthy, strong stratum corneum moisture barrier is important to allowing maximum inner skin performance. With this knowledge, the company identified combinations of cosmetic ingredients and formulated them into cosmetic moisturizers that promise to protect and strengthen the stratum corneum in aged skin.
“For the first time in history, scientists can capture the complete gene profile of younger skin and compare it to that of older skin,” Greg Hillebrand, P&G Beauty Science said. “Genomics gives us a global picture of what is happening with skin aging and allows us to understand the complexity of differences between young skin and aged skin at the most fundamental levels.”
Celeb stylist, Kate Hudson collaborate on WildAid hair care line
LOS ANGELES Celebrity hairstylist David Babaii and actress Kate Hudson have announced the launch of retail partnerships with select Target, CVS and Duane Reade stores for the David Babaii for WildAid hair care line beginning this fall.
International distribution of the eco-friendly line is slated for 2009.
“We are thrilled to work with Target, CVS and Duane Reade since they provide consumers with an opportunity to buy professional grade products at cost effective prices,” Babaii said.
As previously reported by Drug Store News, Hudson and Babaii teamed up to develop the hair care line, and a percentage of the revenue benefits the global wildlife conservation organization WildAid.
WildAid works with governments and communities of the world to reverse the devastation to the planet’s wildlife. Their mission is to end the illegal wildlife trade and allow threatened species to recover to safe levels. The non-profit organization is based in San Francisco with representation in China, India, Galapagos, London and New York.
Made with a blend of natural ingredients, the products are free of sulfates, parabens, animal products and animal testing.
Philips Norelco asks men to sport moustaches for prostate cancer awareness
STAMFORD, Conn. Philips Norelco is teaming up with charitable organization Movember to raise awareness for prostate cancer, a disease that affects 1-in-6 men.
Movember is a global charity event that invites men to grow moustaches for the month of November. The moustache serves as the “hairy ribbon” and the vehicle by which participants in Movember raise funds and awareness for men’s health, specifically prostate cancer.
“How men wear facial hair is an indication of their personal style, and Philips Norelco makes products for every look,” Jacopo D’Alessandris, senior director of customer marketing for Philips Norelco said. “We’re excited to partner with an organization like Movember that encourages men to have fun with their style while helping an important cause.”
Participants are asked to start the month of November clean-shaven. Throughout the month, men can grow their moustaches and groom and style them to reflect their individual personalities. The moustache then becomes the catalyst to discuss men’s health issues with friends, family and co-workers, according to the company.
The “Mo’-vement” concludes at gala parties nationwide—in New York, Los Angeles, San Francisco, Aspen, Chicago and San Diego—where men will shave off their moustaches in celebration of Movember.