BEAUTY CARE

P&G reformulates Olay Regenerist line

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s Olay brand has reformulated its Regenerist line to improve skin’s responsiveness to anti-aging ingredients and accelerate cell turnover, and has inked a partnership with dermatologist and author Omar Torres.

The new Regenerist formula features Skin Energizing Technology, a hydrating formula designed to improve skin’s responsiveness to anti-aging ingredients and fight the look of skin fatigue by accelerating surface layer cell turnover, increasing brightness and decreasing the appearance of fine lines and wrinkles.

The reformulated Olay Regenerist line includes the Micro-Sculpting Cream, Micro-Sculpting Eye Cream & Lash Duo, Advanced Anti-Aging Wrinkle Revolution Complex and Micro-Sculpting Serum. All are available in retailers nationwide at a suggested retail price between $25.99 and $33.99.

To highlight the new reformulation, Torres will share his expert tips on how to obtain energized skin to look 10 years younger, while discussing the benefits of Skin Energizing Technology.

 

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Oyin Handmade hair and body brand to launch at Target

BY Antoinette Alexander

BALTIMORE, Md. — Indie beauty brand Oyin Handmade has announced that, starting in April, its products will be available in select Target stores across the country and online at Target.com.

“Target has done so much to advance the market for high-quality products for hair of all textures, and we are thrilled to be among its offerings for spring 2014,” stated Jamyla Bennu, Oyin Handmade’s co-founder and grandmixtress. “For more than 10 years now, customers have been falling in love with our goodies, ordering them online and having us to ship them fresh to their homes. We look forward to a whole new generation of customers finding and falling in love with our products, as well as offering our existing Oyin Honeys the convenience of purchasing their favorite products at their local Target store.”

The product line up will include:

  • Whipped Pudding ($13.99) — An all-purpose, head-to-toe shea butter and aloe-based moisturizer;
  • Juices & Berries ($13.99) — An oil-free herbal, leave-in tonic with a fruity scent;
  • Honey Hemp ($13.99) — A leave-in lotion for hair with aloe vera and castor oil that is, like all Oyin products, free of mineral, paraffin and petroleum;
  • Hair Dew ($13.99) — A leave-in lotion for hair with aloe vera and castor oil that also is free of mineral, paraffin and petroleum;
  • Greg Juice ($13.99) — An oil-free, herbal, leave-in tonic for all hair types available in with a light, citrus-herbal scent; and
  • Burnt Sugar ($13.99) — An all-vegetable pomade and styling product that gives a shiny appearance to hair, while locking in moisture It is available in Burnt Sugar and Sugar Berries scents.

 

 

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Calgon expands with new products, updated packaging

BY Antoinette Alexander

DARIEN, Conn. — Parfums de Coeur, the maker of the Calgon bath and beauty brand, is gearing up for spring with new scents, beauty bar soap products, revamped packaging and a new ad campaign.
 
"We are updating Calgon in formula and design in a way that we believe will help to modernize the iconic brand, while keeping the same attributes that women love about Calgon," said Madeline Blaize, director of marketing of Parfums de Coeur. "It is important to us to offer the consumer the latest trends in beauty care while staying true to the authenticity of the 60-year-old brand."

Two new scents, Lavender Vanilla and Spring Cherry Blossom, will be added to all products in the Calgon lineup — body mist, body cream, body wash, bubble bath and bath beads. The new scents join the fragrances in the current collection —  Hawaiian Ginger, Morning Glory, Parisian Charm and Tahitian Orchid.

Calgon will launch Beauty Bar Soaps, which will be available in four fragrances: Hawaiian Ginger, Morning Glory, Lavender Vanilla and Spring Cherry Blossom. The Beauty Bar Soaps are formulated with shea butter and aloe.

The Calgon fully refreshed package design, available at major retailers beginning in March, features bold, bright colors, in sleek, slender bottles. Calgon, well-known for its iconic "Take Me Away!" tagline, also will continue to communicate the relaxation and pampering benefits of the collection through a national print campaign launching in March in major women’s lifestyle publications.

 

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