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P&G reduces the price of Folgers coffee by almost 4 percent

BY Jenna Duncan

NEW YORK Procter and Gamble last week announced that prices of its Folgers brand coffees with drop by 3.5 percent.

P&G spokeswoman Jen Becker said the price reduction is due to lower costs to purchase green coffee.  

Folgers said that its listed prices for Folgers Ground dropped 10 cents for its 10.3- to 11.5-ounce canisters. The price of Folgers’ Instant coffee also dropped by  3 cents per ounce, company representatives said.

So far, 2008 has been a volatile year for the U.S. coffee market, several other rises and drops in coffee prices have been reported since January across brands.

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Natural/organic food shoppers using coupons more often to cut spending

BY Melissa Valliant

COLLINGSHEAD, N.J. A survey of 1,080 natural and organic consumers showed that nine in 10 are using more coupons in order to reduce their spending.

Mambo Sprouts Marketing conducted the study during the Dow Jones’ 700-point drop in September, and its results found that 99 percent were using an average of six to nine coupons weekly, spending $75-$99 per week on groceries and saving about $8 each grocery visit.  

Seventy percent frequently redeem coupons, and most obtain their coupons from in-store programs, newspapers and through the mail. Three in four used online printable coupons, while one in 10 used cell phone coupons.

Sixty-two percent regularly tried new brands or products with coupons, and 61 percent planned their grocery shopping around coupons. The survey found that more than half of these consumers would take advantage of more coupons if they were more available for natural and organic brands, rather than conventional ones.

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Starburst promotes new GummiBurst candy with cross-country van tour

BY Melissa Valliant

MCLEAN, Va. Starburst will be traveling to colleges and universities around the country in order to promote its new GummiBurst brand. Beginning this week and ending in December, a GummiBurst Garage Band van will arrive at campuses and invite students to play Microsoft Xbox’s popular Garage Band game on the van’s stage. They will be displayed on four large plasma screens and will be given faux concert GummiBurst T-shirts.

“We know our target audience is interested in music and gaming, so we’re really trying to tap into those interests to generate a buzz about the new product,” said Kim DeMartino, managing director of Catapult Marketing, which created the idea of the tour and is executing it.

The candy brand plans to distribute almost 600,000 free samples of its new sweet on the cross-country tour. The visits will be preceded by a poster campaign, so students can anticipate the van’s arrival.

The van’s trip begins in Boston and ends in Charlotte, N.C., in December. The cities visited in the tour include New York City, Philadelphia, Baltimore, San Antonio, Denver, Las Vegas, Los Angeles and San Diego.

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