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P&G reduces the price of Folgers coffee by almost 4 percent

BY Jenna Duncan

NEW YORK Procter and Gamble last week announced that prices of its Folgers brand coffees with drop by 3.5 percent.

P&G spokeswoman Jen Becker said the price reduction is due to lower costs to purchase green coffee.  

Folgers said that its listed prices for Folgers Ground dropped 10 cents for its 10.3- to 11.5-ounce canisters. The price of Folgers’ Instant coffee also dropped by  3 cents per ounce, company representatives said.

So far, 2008 has been a volatile year for the U.S. coffee market, several other rises and drops in coffee prices have been reported since January across brands.

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Cadbury being investigated by the FTC and NAD for Trident Xtra Care ads

BY Melissa Valliant

LONDON Things have been turning sour lately for London-based sweets company Cadbury. Earlier this year, Wrigley claimed Cadbury USA misled consumers with their new advertising campaign that declared their Trident Xtra Care gum builds tooth enamel. Wrigley accused Cadbury of not having the necessary proof to make a claim that the gum, which was introduced over the summer, contains a teeth-strengthening type of calcium.

Despite Cadbury’s plea to the National Advertising Division to dismiss the complaint, they decided to pursue it, and the FTC is now investigating it after another governmental regulatory agency made similar allegations about the ad.  

“We are surprised and disappointed NAD elected to retain jurisdiction notwithstanding the pending government agency inquiry,” said Luisa Girotto, Cadbury’s vice president of corporate communication. “We are confident of Trident Xtra Care’s benefits and stand by the statements we have made, and note that we provided to NAD a substantive response to each of the false arguments raised by Wrigley in its challenge.” 

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ConAgra offers ‘Indiana Jones’ DVD rebate with Orville Redenbacher popcorn

BY Melissa Valliant

OMAHA, Neb. Con Agra released a new commercial last week featuring a family using whips to hit the lights, grab a bowl of popcorn and turn on the DVD player in order to promote the new “Indiana Jones” DVD. The commercial refers to a $10 mail-in rebate for Lucasfilm’s Paramount Home Entertainment’s “Indiana Jones and the Kingdom of the Crystal Skull,” which is given to consumers who purchase two boxes of Orville Redenbacher’s microwave popcorn and one box of either Crunch ’n Munch caramel corn or an extra box of Orville Redenbacher’s.

Orville Redenbacher has never before created a commercial supporting consumer promotion, according to ConAgra. It will run through October and be featured during shows like ABC’s “Ugly Betty” and “Supernanny” and NBC’s “Knight Rider,” “Crusoe” and “Life.” TBS, TNT, Food Network, FX, TLC, HGTV, Travel Channel, Oxygen, Lifetime and TV Land will all be running the ad.

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