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P&G recognizes agency, supplier partners

BY Allison Cerra

CINCINNATI Procter & Gamble honored its top performing external business partners at its supplier and agency summit on Thursday.

P&G’s annual summit recognizes and celebrates those key contributors who have demonstrated partner excellence. Bob McDonald, P&G’s chairman, president and CEO, said that the company’s partnerships with business partners and retail customers "are built upon the fundamental idea of improving lives."

 

Six-out-of-80,000 P&G suppliers were named "supplier of the year" at the summit’s awards ceremony. They included:

  • Havpak;
  • Hayco Ltd.;
  • Nelson Packaging Co.;
  • Novozymes; and
  • Pegas Nonwovens.

In addition to the supplier of the year awards, 76 external business partners received the distinction of excellence. Those partners that received the excellence award included such companies as Albany International, Bonsey Design, CCG Marketing Solutions, Diamond Packaging, Ernst & Young and more.

 

"We view our suppliers, agencies and external business partners as an extension of our company and critical to helping us achieve our company’s purpose of touching and improving the lives of the world’s consumers," said Rick Hughes, chief purchasing officer at P&G. "We expect the best from our business partners, and we are focused on growing long-term relationships that are sustainable, innovative and create joint value."

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Truvia launches Sweetness Stories campaign

BY Allison Cerra

WAYZATA, Minn. A zero-calorie sweetener has launched an advertising campaign.

Truvia’s Sweetness Stories, a new multimillion-dollar print, television, digital and social media advertising campaign, is designed to connect with consumers on an emotional level, the company said. The campaign includes four 30-second television spots, as well as 15-second spots that will run nationally on network, cable and digital. The new print campaign will run in a variety of national publications. A social media program also is planned.

 

“This campaign shows what silly head games we go through in everyday life. We want the doughnut, the piece of cake and, yes, the chocolate. But we deny it, avoid it, and we think if we take small bites it won’t count. This is what happens with consumers every day. The campaign is designed for the viewer to react with ‘that is so me,’” said Ann Clark Tucker, director of marketing for Truvia.

 

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Hy-Vee, Lund receive MAXX awards from FMI

BY Allison Cerra

ARLINGTON, Va. The Food Marketing Institute recognized two companies for investing in the growth and development of their employees and positively impacting their bottom line through human resource programs and training.

Supermarket chains Lund Food Holdings and Hy-Vee each were awarded the 2010 Maximizing People Potential award at the FMI Human Resources/Training Development Conference held last week in Baltimore, Md.

Hy-Vee, an Iowa-based supermarket chain, was recognized for its healthy lifestyle program, which encourages employees to become engaged in managing their health by offering rewards for active participation.

Lund — the parent company to 10 Lunds and 11 Byerly’s supermarkets in the Minneapolis/St. Paul metropolitan area — was awarded for developing a program to address unresolved disputes that could affect productivity and profitability and also could diminish the work experience, harm morale and foster distrust, FMI said. The company also received the MAXX award in 2007.

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