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P&G recognizes agency, supplier partners

BY Allison Cerra

CINCINNATI Procter & Gamble honored its top performing external business partners at its supplier and agency summit on Thursday.

P&G’s annual summit recognizes and celebrates those key contributors who have demonstrated partner excellence. Bob McDonald, P&G’s chairman, president and CEO, said that the company’s partnerships with business partners and retail customers "are built upon the fundamental idea of improving lives."

 

Six-out-of-80,000 P&G suppliers were named "supplier of the year" at the summit’s awards ceremony. They included:

  • Havpak;
  • Hayco Ltd.;
  • Nelson Packaging Co.;
  • Novozymes; and
  • Pegas Nonwovens.

In addition to the supplier of the year awards, 76 external business partners received the distinction of excellence. Those partners that received the excellence award included such companies as Albany International, Bonsey Design, CCG Marketing Solutions, Diamond Packaging, Ernst & Young and more.

 

"We view our suppliers, agencies and external business partners as an extension of our company and critical to helping us achieve our company’s purpose of touching and improving the lives of the world’s consumers," said Rick Hughes, chief purchasing officer at P&G. "We expect the best from our business partners, and we are focused on growing long-term relationships that are sustainable, innovative and create joint value."

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Drank gains distribution in Arizona

BY Allison Cerra

HOUSTON Drank is gaining distribution in Arizona with help from Grand Canyon Distributing.

The relaxation beverage now will be available throughout 15 counties in the state, including such major cities as Phoenix, Tucson, Mesa and Glendale.

"Drank’s surge throughout the country has led to requests for relaxation in Arizona, and as a company known for satisfying its customers’ needs, we are answering with Drank, the industry leader of the relaxation beverage category," said Chris Cole, owner of Grand Canyon Distributing. "By announcing this partnership, we look forward to slowing the rolls of Arizonians for years to come."

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Truvia launches Sweetness Stories campaign

BY Allison Cerra

WAYZATA, Minn. A zero-calorie sweetener has launched an advertising campaign.

Truvia’s Sweetness Stories, a new multimillion-dollar print, television, digital and social media advertising campaign, is designed to connect with consumers on an emotional level, the company said. The campaign includes four 30-second television spots, as well as 15-second spots that will run nationally on network, cable and digital. The new print campaign will run in a variety of national publications. A social media program also is planned.

 

“This campaign shows what silly head games we go through in everyday life. We want the doughnut, the piece of cake and, yes, the chocolate. But we deny it, avoid it, and we think if we take small bites it won’t count. This is what happens with consumers every day. The campaign is designed for the viewer to react with ‘that is so me,’” said Ann Clark Tucker, director of marketing for Truvia.

 

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