BEAUTY CARE

P&G oral care brands tap Tiffani Thiessen to raise awareness about gum disease

BY Antoinette Alexander

NEW YORK Procter & Gamble’s Crest and Oral-B brands have kicked off National Gingivitis Awareness Month and partnered with Tiffani Thiessen, the star of "White Collar," to help educate consumers about the early gum disease, which affects more than 50% of American adults.

The brand also has introduced a new member to the Crest Pro-Health family: Crest Pro-Health clinical gum protection. This new formula provides Crest’s highest level of protection against the plaque bacteria that can cause gingivitis, and with regular use, it is proven to help reverse gingivitis in four weeks.

"We developed Crest Pro-Health clinical gum protection with newly balanced stabilized stannous fluoride chemistry that provides an increase in antibacterial power, resulting in our highest level of protection against plaque bacteria that cause gingivitis and helps reverse it after four weeks of regular use," stated Robert Gerlach, research fellow at P&G Worldwide Clinical Investigations.

To support National Gingivitis Awareness Month in September, Crest will engage in a variety of activities, including a partnership with Thiessen and the release of an educational video featuring Dr. Travis Stork of CBS’ "The Doctors." Consumers also can visit CrestProHealth.com to test their "gingivitis IQ" and learn more about gingivitis and how it may affect them.

In August, Crest conducted meetings with congressional representatives on Capitol Hill to educate them about gingivitis and generate further action and support of National Gingivitis Awareness Month.

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Prestige skin care sales up; anti-age captures bulk of facial skin care market

BY Antoinette Alexander

PORT WASHINGTON, N.Y. Sales of prestige skin care products gained some steam during the first half of 2010, with anti-age capturing the lion’s share of the facial skin care market, according to market research firm the NPD Group.

Prestige skin care dollar sales rose 7% in the first half of the year compared with the first half of 2009. All segments posted positive dollar growth in the first half (January to June) of 2010, except for the body segment, which slipped 5%.

The biggest skin care category winner was sets and kits, up 17% in dollar sales. The face category came in second with an increase of 7% in dollar sales. Sun and hair experienced dollar sales increases of 5% and 3%, respectively.

It likely comes as no surprise that anti-age captured the bulk of the facial skin care market at 61%. In the face category, anti-aging outperformed the overall segment performance, up 9%, compared with the first half of 2009. Of anti-aging dollars, the majority was spent on facial moisturizer (44% dollar share). Age specialists were the second-largest segment at 25% share, followed by eye products at 19% share.

“The results so far this year are quite encouraging, especially when we see that total skin care has not just surpassed the results of the recessionary year 2009, but has almost surpassed the pre-recession year of 2008,” stated Karen Grant, VP and global industry analyst for NPD. “New launches (excluding gift sets) are up almost $20 million more than first half 2008, and specialized facial treatment products are up almost 60% compared with 2008. These achievements are signs that 2010 will be the year of prestige skin care.”

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Allure announces launch of iPhone app at annual Best of Beauty event

BY Antoinette Alexander

NEW YORK Allure magazine hosted its annual Best of Beauty event on Monday, Sept. 13, at Jazz at Lincoln Center in New York, and announced the launch of its first iPhone app, dubbed the Best of Beauty iShopper.

Allure VP and publisher Agnes Chapski spoke about the Best of Beauty Seal’s power to the crowd of more than 425 guests. "The Best of Beauty Seal commands as much recognition as the Good Housekeeping Seal, and moves over 85 million products a year," Chapski stated.

Meanwhile, Allure editor-in-chief Linda Wells spoke of the multitude of choices when it comes to beauty, and how studies have shown that can lead to consumer anxiety. "We narrow down the tens of thousands of beauty choices to a concise list of winners. Suddenly, finding what’s just right is a breeze. And now that we have the iPhone app to take with you to the store, the choices become that much easier. It’s like having a miniature Allure editor in your handbag with you at all times," Wells stated.

By downloading the free app, consumers will have the entire Best of Beauty winners list at their fingertips, and GPS will allow them to find the stores selling the products. Users can shop by product or store and customize their own shopping list. The Best of Beauty iShopper app will be available in the App Store on Sept. 21.

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