BEAUTY CARE

P&G oral care brands tap Tiffani Thiessen to raise awareness about gum disease

BY Antoinette Alexander

NEW YORK Procter & Gamble’s Crest and Oral-B brands have kicked off National Gingivitis Awareness Month and partnered with Tiffani Thiessen, the star of "White Collar," to help educate consumers about the early gum disease, which affects more than 50% of American adults.

The brand also has introduced a new member to the Crest Pro-Health family: Crest Pro-Health clinical gum protection. This new formula provides Crest’s highest level of protection against the plaque bacteria that can cause gingivitis, and with regular use, it is proven to help reverse gingivitis in four weeks.

"We developed Crest Pro-Health clinical gum protection with newly balanced stabilized stannous fluoride chemistry that provides an increase in antibacterial power, resulting in our highest level of protection against plaque bacteria that cause gingivitis and helps reverse it after four weeks of regular use," stated Robert Gerlach, research fellow at P&G Worldwide Clinical Investigations.

To support National Gingivitis Awareness Month in September, Crest will engage in a variety of activities, including a partnership with Thiessen and the release of an educational video featuring Dr. Travis Stork of CBS’ "The Doctors." Consumers also can visit CrestProHealth.com to test their "gingivitis IQ" and learn more about gingivitis and how it may affect them.

In August, Crest conducted meetings with congressional representatives on Capitol Hill to educate them about gingivitis and generate further action and support of National Gingivitis Awareness Month.

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Prestige skin care sales up; anti-age captures bulk of facial skin care market

BY Antoinette Alexander

PORT WASHINGTON, N.Y. Sales of prestige skin care products gained some steam during the first half of 2010, with anti-age capturing the lion’s share of the facial skin care market, according to market research firm the NPD Group.

Prestige skin care dollar sales rose 7% in the first half of the year compared with the first half of 2009. All segments posted positive dollar growth in the first half (January to June) of 2010, except for the body segment, which slipped 5%.

The biggest skin care category winner was sets and kits, up 17% in dollar sales. The face category came in second with an increase of 7% in dollar sales. Sun and hair experienced dollar sales increases of 5% and 3%, respectively.

It likely comes as no surprise that anti-age captured the bulk of the facial skin care market at 61%. In the face category, anti-aging outperformed the overall segment performance, up 9%, compared with the first half of 2009. Of anti-aging dollars, the majority was spent on facial moisturizer (44% dollar share). Age specialists were the second-largest segment at 25% share, followed by eye products at 19% share.

“The results so far this year are quite encouraging, especially when we see that total skin care has not just surpassed the results of the recessionary year 2009, but has almost surpassed the pre-recession year of 2008,” stated Karen Grant, VP and global industry analyst for NPD. “New launches (excluding gift sets) are up almost $20 million more than first half 2008, and specialized facial treatment products are up almost 60% compared with 2008. These achievements are signs that 2010 will be the year of prestige skin care.”

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Revlon, Halle Berry celebrate Fashion’s Night Out

BY Antoinette Alexander

NEW YORK Revlon brand ambassador Halle Berry celebrated Fashion’s Night Out on Sept. 10 in Soho at the Rag & Bone, where consumers were able to receive a custom makeover from Revlon global artistic director Gucci Westman and have their picture taken with Berry.

"Fashion’s Night Out was an exciting and successful night for all involved," stated Martine Williamson, VP marketing for Revlon. "Revlon was thrilled to partner with Rag & Bone and offer our consumers the chance of a lifetime — meet our gorgeous global brand ambassador Halle Berry and get an exclusive makeover with the talented Gucci Westman. It was truly a magical night."

Consumers also were able to take home the exclusive Revlon ColorBurst lipstick in Fashion’s Night Pout, which was created specially for Fashion’s Night Out and is not available in stores.

Proceeds from the evening benefited the Jenesse Center, whose mission is to provide victims of domestic violence with support and care to change their lives in a positive and meaningful way.

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