BEAUTY CARE

P&G, NFL ‘take it to the house’

BY Allison Cerra

CINCINNATI Procter & Gamble is partnering with the National Football League once again to extend the company’s “Official Locker Room Products of the NFL” platform.

Six P&G brands, including Febreze, Gillette, Head & Shoulders, Old Spice, Prilosec OTC and Vicks are featured as top brands in the “Take it to the House” program and will be promoted through an integrated marketing communications plan that includes consumer engagement elements, public relations activities, a social media presence, retail executions and a charity component in support of NFL PLAY 60, which encourages kids to get 60 minutes of exercise a day. Seven other brands across a number of P&G categories also will have rights to retail initiatives.

P&G also has tapped NFL legend Jerry Rice to serve as the national spokesman for the program.

“We are excited to continue our successful sponsorship with the NFL and to work with Jerry Rice, a player known for taking it to the house throughout his career.  Just like NFL’s players, our brands are performance-driven and designed to ‘Take it to the House’ every day,” said Kirk Perry, VP P&G U.S. operations and marketing. “P&G’s corporate mission is to touch and improve the lives of more people, more completely and this program fulfills that purpose by reaching NFL fans in a way that is relevant and meaningful to them, whether on Facebook or as part of the NFL PLAY 60 partnership.”

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Report: Carlyle to sell Philosophy skin care business

BY Antoinette Alexander

NEW YORK Private equity firm Carlyle Group is reportedly looking to sell skin care company Philosophy for about $1 billion, according to a Bloomberg report.

A spokesperson for Carlyle had declined to comment, the report stated.

Carlyle, which acquired the brand in March 2007, has reportedly hired Goldman Sachs Group to look into options. If no buyer emerges, an initial public offering is possible, Bloomberg reported.

Skin care entrepreneur Cristina Carlino founded Philosophy in 1996. The brand is sold at such retailers as Sephora, J.C. Penney, Nordstrom and Macy’s, as well as Philosophy retail shops.

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Personal Care Products Council responds to proposed Safe Cosmetics Act of 2010

BY Antoinette Alexander

WASHINGTON While there is a need to modernize the regulatory structure of the cosmetics industry, the newly proposed Safe Cosmetics Act of 2010 as written "is not based on credible and established scientific principles" and would place an "enormous, if not impossible, burden on the Food and Drug Administration," the Personal Care Products Council stated in response to the legislation introduced on Wednesday.

As reported by Drug Store News, Reps. Jan Schakowsky, D-Ill.; Ed Markey, D-Mass.; and Tammy Baldwin, D-Wis., introduced the Safe Cosmetics Act of 2010 (H.R. 5786) on Wednesday. The new bill in Congress would, if passed, reform law on ingredients in personal care products. Provisions of the proposed legislation include, but are not limited to, providing adequate funding to the FDA Office of Cosmetics and Colors to provide greater oversight over the cosmetics industry, creating a health-based safety standard and requiring full disclosure of ingredients, including the constituent ingredients of fragrances.

Responding to the legislation, Lezlee Westine, president and CEO of the Personal Care Products Council, issued the following statement: "We appreciate the interest of Reps. Schakowsky, Markey and Baldwin in cosmetic regulation, and we share their desire to ensure that existing FDA regulatory oversight is enhanced to take into account evolving science, the continued growth of our industry and the need to modernize the regulatory structure. Toward that end, our industry has lobbied for the last several years to obtain additional funding for FDA’s Office of Cosmetics and Colors. We also just last week proposed a number of new measures, including FDA ingredient reviews, that we believe would enhance FDA oversight and give the agency the information and flexibility it needs to continue to ensure consumer safety and safeguard public health," Westine said.

She added, "We are concerned that the Safe Cosmetics Act of 2010 as written is not based on credible and established scientific principles, [and] would put an enormous, if not impossible, burden on [the] FDA, and would create a mammoth new regulatory structure for cosmetics, parts of which would far exceed that of any other FDA-regulated product category, including food or drugs. The measures the bill would mandate are likely unachievable, even with the addition of hundreds of additional FDA scientists and millions more in funding, and would not make a meaningful contribution to product safety," Westine contined.

"We urge Congress to carefully consider our recently announced proposals to strengthen FDA cosmetics oversight, including FDA ingredient reviews, and encourage the passage of the FDA Globalization Act of 2009, sponsored by Rep. John Dingell, which also includes enhanced FDA regulations of cosmetics manufacturers. Our proposals and Rep. Dingell’s legislation constitute the strongest, most efficient and viable approach to modernizing the FDA regulation of cosmetics, increasing transparency and enhancing existing consumer safeguards as science and technology evolve," Westine added.

"Our plan includes the following five elements:

(1) Enhanced FDA registration. It requires that personal care products manufacturers that market their products in the United States [to] comply with the following:

  • Register with [the] FDA all facilities where those products are manufactured;
  • File with [the] FDA product ingredient reports disclosing all of the ingredients used in those products; and
  • Report to [the] FDA any serious, unexpected adverse event with a personal care product experienced by consumers.

(2) New process to set safety levels for trace constituents. When requested or on its own initiative, [the] FDA would be required to establish safe levels for trace constituents in cosmetic ingredients and products.   (3) New FDA ingredient review process. Once a request has been made, or [the] FDA unilaterally determines action is warranted, the agency would be required to review the safety of any ingredient intended for use in a personal care product and set safety use levels for such ingredient on a specified timetable.   (4) New FDA oversight of CIR findings. [The] FDA would be required to review current and future findings on the safety of cosmetic ingredients by the Cosmetic Ingredient Review expert panel and determine if these findings are correct. If there are instances in which it determines a CIR finding is not correct, [the] FDA would determine by guidance or regulations if, or under what conditions, the ingredient can be used safely in personal care products.   (5) FDA-issued Good Manufacturing Practices. [The] FDA would establish industry-wide ‘Good Manufacturing Practices’ requirements."

"Strong federal safety requirements already govern cosmetics and personal care products sold in the United States," Westine concluded. "The safety of cosmetic and personal care products in the United States is overseen by the U.S. Food and Drug Administration under the Federal Food, Drug and Cosmetic Act, which requires that all cosmetics be substantiated for safety before they are marketed [and] contain no prohibited ingredients, and that all labeling and packaging must be in compliance with U.S. regulations. Under the FD&C Act it is a crime to market an unsafe cosmetic product. Our proposed measures would further enhance the effectiveness of the FDA cosmetic regulatory structure."

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