BEAUTY CARE

P&G launches whitening collection

BY Antoinette Alexander

CINCINNATI Procter & Gamble is going 3-D with its new Crest and Oral-B 3D White collection, which launches this month.

“Research shows that many consumers are overwhelmed by the vast selection of whitening products available, which causes them to experience confusion when making purchasing decisions and ultimately express dissatisfaction with their results,” stated Doreen Bayliff, VP of P&G North American Oral Care. “We created the new 3D White collection so that consumers can easily choose the ideal combination of products for them, based on their desired level of whitening, effort and price point. And, with the use of the 3D White collection, we can guarantee consumers will not only see a whiter smile, but also be happy with their results.”

The Crest and Oral-B 3D White collection includes Professional Effects Whitestrips with Advanced Seal Technology, Vivid toothpaste, MultiCare whitening rinse, and Advantage Vivid and Pulsar Advanced Vivid toothbrushes.

The collection works in combination for noticeable whitening results. According to P&G, the system was created to address both the surface stains as well as embedded stains.

  • Crest 3D White Professional Effects Whitestrips with Advanced Seal technology features P&G’s most efficacious concentration of whitening ingredient available at retail. The strips are to be worn once a day for 30 minutes. The $50 kit offers 20 whitening doses.
  • Crest 3D White Vivid toothpaste promises to provide up to 80% stain removal for a whiter smile in 14 days. A patented dual-action silica system helps polish away surface stains to gently whiten teeth. The toothpaste is priced at $3.25 for 4 ounces; $3.75 for 5.8 ounces; and $4.25 for 7.6 oz.
  • Crest 3D White MultiCare whitening rinse is specifically formulated with two whitening ingredients, hydrogen peroxide and sodium hexametaphosphate, to whiten teeth by removing surface stains and protecting against future stains. The price is $5.89 for 473ml and $7.29 for 946ml.
  • Oral-B Pulsar 3D White Advanced Vivid toothbrush vibrates and polishes away surface stains on and between teeth. MicroPulse bristles pivot and pulse to clean teeth, while a pressure-sensitive head adjusts to the contours of the teeth. The price is $6.99.
  • Oral-B Advantage 3D White Vivid toothbrush features center bristles that hold toothpaste, extra long bristles to help clean hard-to-reach places and blue “indicator” bristles that fade away so consumers know when to replace the brush. The price is $3.49.

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Colgate-Palmolive adds two members to board of directors

BY Antoinette Alexander

NEW YORK Colgate-Palmolive appointed Helene Gayle, president and CEO of Care USA, and Joseph Jimenez, CEO of Novartis AG, to serve on its board of directors, effective March 1.

The company also announced that Jill Conway, a director since 1984, will retire from the board, effective May 7 at the end of her current term. Former president of Smith College, Conway has contributed to the company’s success for 26 years, especially through her focus on Colgate’s “pay per performance” programs, leadership succession practices and global diversity initiatives, the company stated.

Gayle currently guides the strategy and management of Care USA, a humanitarian organization. As an expert in the global public health field, she brings to Colgate’s board an understanding of the importance of health and hygiene around the world where Colgate’s oral and personal care products are sold.

Jimenez was named CEO of Novartis AG in January 2010, having previously led Novartis Pharmaceuticals and Novartis Consumer Health units beginning in 2007. Jimenez, whose experience also includes serving as former president and CEO of Heinz Europe and Heinz North America, brings to the board leadership experience in the consumer products industry.

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Duane Reade to carry Ecostore products

BY Antoinette Alexander

WEST BLOOMFIELD, Mich. Duane Reade has inked an exclusive partnership with Ecostore USA to carry Ecostore’s plant- and mineral-based household cleaning, baby care and personal care products, the manufacturer has announced.

“We are very pleased to be the first drug store chain in the United States to offer Ecostore’s superb eco-friendly line,” stated Joe Magnacca, chief merchandising officer for Duane Reade. “We have seen a growing interest in eco-friendly products among our core New York customer base and are delighted to be able to help meet that interest across several key product categories.”

The product lines that Duane Reade will carry at its more than 250 stores include, but are not limited to:

  • Plant and mineral-based liquid laundry
  • Citrus all purpose cleaner
  • Baby body wash
  • Baby Nappy balm
  • Vanilla-coconut hand wash
  • Rose-cardoman hand wash
  • Baby Sleepytime bath

As reported, Walgreens is looking to acquire Duane Reade from affiliates of Oak Hill Capital Partners in a cash deal valued at about $1.08 billion.

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