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JACKSONVILLE, Fla. — Ethnic hair care brand Creme of Nature is continuing its partnership with Look Good Feel Better, a national public service program created to help individuals with cancer to look good, improve their self-esteem and thereby manage their treatment and recovery with greater confidence.
For the fifth consecutive year, Creme of Nature and Look Good Feel Better will run a campaign through the end of October. During this time, Creme of Nature will launch a limited edition Creme of Nature with Argan Oil from Morocco Pink Perfect Edges hair gel with a portion of its proceeds benefiting Look Good Feel Better.
"Courage is Beautiful" brochures along with neck hangers will be found on Creme of Nature with Argan Oil product packaging to help spread the word about the organization and the support it provides for women who are undergoing cancer treatment.
Through Look Good Feel Better, women receive step-by-step makeover sessions that are led by cosmetology professionals. Each free two-hour, hands-on workshop includes a 12-step skin care and makeup lesson, information on nail care techniques and advice on how to deal with hair loss, including tips on the use of wigs, hairpieces, scarves and other accessories.
"We at Creme of Nature are delighted to support such a phenomenal organization as Look Good Feel Better," said Teneya Gholston, Creme of Nature director of marketing. "Our brand is committed to making consumers feel beautiful, which is why we find it very important to support this organization's mission to help women look their best while working to survive cancer. This partnership is an extension of our goal to celebrate the beauty of all women and allows us to connect with our consumer on a more personal level."
Along with the "Courage is Beautiful" product inserts, Creme of Nature will be promoting Look Good Feel Better via a social media campaign using #CourageousBeauty as the hashtag. Creme of Nature has also included a link to Look Good Feel Better's web site on cremeofnature.com and is circulating promotional materials such as pamphlets and posters to the public at key events. Look Good Feel Better information will also be shared on the brand's social media sites — including Facebook, Instagram, and Twitter — and web site.
Since its inception, Look Good Feel Better has served more than 900,000 women with cancer, and the cosmetic industry has donated more than $188 million in product and financial support. Each year, 50,000 women participate in the program's 15,400 free workshops across the country, delivered by 6,000 volunteers. Services are also available via print and video materials, and online and mobile resources.