BEAUTY CARE

P&G introduces new Crest Whitestrips variety

BY Antoinette Alexander

CINCINNATI Procter & Gamble is taking its Crest Whitestrips to a new level in 2008 with the launch of Crest Whitestrips Daily Whitening Plus Tarter Protection.

The new strips, set to launch in March, provide three benefits, according to P&G: protect against tartar build-up, whiten and protect from everyday stain build-up and provide a gentle routine for teeth sensitive to whitening.

How it works: Each kit contains thin, flexible strips coated with a gel formula. The strips are designed to conform to the shape of the teeth and with five minutes a day, every day they promise to protect against daily tartar build-up, remove stains and whiten smiles, plus the routine is gentle enough for teeth sensitive to whitening.

The suggested retail price is $39.99. Each kit contains a 38-day daily dose.

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Dove to allow Oscar viewers to pick winner in TV ad competition

BY Antoinette Alexander

GREENWICH, Conn. Unilever’s Dove brand has announced that America will choose the next Dove real women ad.

Last year Dove debuted its first real woman-created ad, made by 22-year-old Lindsay Miller of Sherman Oaks, Calif., during a commercial break in the Academy Awards telecast. The inaugural contest helped Miller jumpstart her career and land a job working at a Hollywood production company.

This year, Dove wants real women to submit ad entries sharing how real women shower themselves in luxury every day. The brand is looking for an ad that best captures the essence of the new products—Dove Supreme Cream Oil Body Wash—and the brand’s philosophy.

This year, Dove wants real women to submit ad entries sharing how real women shower themselves in luxury every day. The brand is looking for an ad that best captures the essence of the new products—Dove Supreme Cream Oil Body Wash—and the brand’s philosophy.

Five semi-finalists will be chosen to participate in an all-expenses paid trip to Los Angeles, plus tickets to an Oscar telecast viewing party. Then, two final ads will air during a commercial break in The Oscars on Feb. 24, 2008. Viewers can vote by text or online at www.Oscar.com to choose their favorite ad. The winner will be revealed live in another commercial break during The Oscars.

Dove will be accepting entries through Jan. 9, 2008. Visit www.dovecreamoil.com for details.

Dove Supreme Cream Oil Body Washes will be available at retail beginning in January.

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Study on hair color identifies stained skin as an issue

BY Antoinette Alexander

CINCINNATI Ingenuity Products, which makes +Repelle Hair Color Stain Shield, recently conduct a study that found that, according to many women, hair color stain skin is one of the worst aspects of hair color.

“The objective of the research is to better understand women’s experiences with hair color,” stated Jeff Goldstein, founder and owner of Ingenuity Products. “As a company striving to provide the best products for women who color their hair, it is of great importance to identify both the positive benefits of hair color products, as well as any challenges.”

According to the survey, more than half (51 percent) cited “hair color can stain skin” as one of the major downfalls of hair color. Although most (94 percent) women try to avoid or minimize getting hair color on their skin, 44 percent reported experiencing skin stains every time or every few times they colored. As many women have discovered, scrubbing to remove the stain is difficult and can irritate the skin.

Despite the challenges, there remain many positives about hair color. For example, many women (77 percent) color their hair to cover gray, and 47 percent of women say they do it to feel younger. According to the survey, 76 percent of women agree that they feel younger when they color their hair.

And now that the holiday season is here, it is a perfect time to update their look with color. In fact, 94 percent of respondents say they color their hair for the Christmas/Hanukkah/Kwanza season, 60 percent color their hair for Thanksgiving and 44 percent for Easter/Passover. Another popular time of year for hair color: birthdays (64 percent).

+Repelle Hair Color Stain Shield retails for $4.99 and is sold at Walgreens, Rite Aid, Kerr Drug, Drugstore.com, Amazon.com and several other retailers.

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