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P&G introduces new Bounce Dryer Bar

BY Allison Cerra

CINCINNATI Procter & Gamble have develop a breakthrough fabric softener product that incorporates freshness, softness and static control benefits in a convenient two or four month bar form.

Bounce Dryer Bar automatically freshens laundry load after load so consumers do not have to worry about using dryer sheets. The product attaches to the drum of a dryer, giving even and consistent benefits for about two or four months, depending on frequency of use and dryer settings.

“Since Procter & Gamble was the first to introduce a dryer sheet in the late 1970s, it is only fitting that we take development to the next level by providing something new and revolutionary to share with the mass market,” said Bob Stallman, Bounce brand manager. “We’ve been researching for many years to find a way to evolve the benefits of fabric softener to further suit the needs of our consumers. The Bounce Dryer Bar truly is technology at its best.”

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Tide introduces new Tide Stain Release

BY Allison Cerra

CINCINNATI A popular laundry detergent brand has rolled out a new laundry additive that helps fight tough stains.

Tide Stain Release delivers a one-two punch designed to help lift stains then prevent them from reattaching to other items of clothing during the wash cycle. The product has been tested to help remove such tough fresh and dry stains as grass, ketchup and grease. Tide Stain Release offers additional ingredients, that when delivered in addition to detergent, offer boosted cleaning.

Tide Stain Release comes in three forms: powder, liquid and a convenient single Duo Pac that contains a liquid/powder combination and can be dropped right into your washing machine.

Tide Stain Release will be available nationwide beginning in August 2009. Suggested retail prices range from $3.99 for a 10-count bag of duo-pacs to $11.99 for a 50 oz. bottle of powder.

“Tide’s goal in entering the in wash booster category was to create a laundry additive that lived up to the Tide standard of clean — even on the toughest stains,” said Suzanne Watson, associate marketing director, P&G Fabric Care. “With Tide Stain Release, kids can be kids and mom has a partner in the fight against stains.”

For more information about Tide Stain Release, please visit www.tidestainrelease.com.

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Smart Balance announces quarterly results

BY Allison Cerra

PARAMUS, N.J. Smart Balance, Inc. announced Thursday its results for the second quarter ended June 30.

The Company reported net sales of $58.2 million, an increase of 21.2% versus year ago, and earnings per share of $0.02, versus a loss of $0.02 per share in 2008. The second-quarter net sales increase versus 2008 was due to a 13% volume growth in case shipments and higher pricing carried over from the prior year. The improvement in earnings per share was due to increased gross profits and lower financing-related costs, partially offset by higher operating expenses.

The company increased market share in its core category of spreads by 1.2 points to 14.8% in the second quarter versus the same quarter in 2008, representing the 30(th) consecutive quarter of market share growth, according to Information Resources, Inc. (IRI) data.

Gross profit margin for the quarter improved 48.6%, versus 41.4% for the second quarter 2008, due to lower commodity costs and higher pricing carried over from 2008, partially offset by higher promotion expenses.

The company paid down debt by $5.0 million during the quarter, bringing total long-term debt to $64.5 million. The Company has reduced debt by $95.5 million, or 60%, since the acquisition of GFA Brands in May, 2007, and expects to continue to pay down debt this year.

The company expects approximately 10% volume growth in case shipments in the second half of 2009, with plans that include launching a Smart Balance sour cream to add to the company’s presence in the dairy aisle.

“In a quarter where competitive intensity increased, I am pleased with our continued share growth in our core category of spreads,” said Stephen B. Hughes, Smart Balance chairman and CEO. “Consumers have learned that Smart Balance is the company to trust to always deliver the heart healthiest, best tasting spread in the marketplace.”

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