P&G introduces new Bounce Dryer Bar
CINCINNATI Procter & Gamble have develop a breakthrough fabric softener product that incorporates freshness, softness and static control benefits in a convenient two or four month bar form.
Bounce Dryer Bar automatically freshens laundry load after load so consumers do not have to worry about using dryer sheets. The product attaches to the drum of a dryer, giving even and consistent benefits for about two or four months, depending on frequency of use and dryer settings.
“Since Procter & Gamble was the first to introduce a dryer sheet in the late 1970s, it is only fitting that we take development to the next level by providing something new and revolutionary to share with the mass market,” said Bob Stallman, Bounce brand manager. “We’ve been researching for many years to find a way to evolve the benefits of fabric softener to further suit the needs of our consumers. The Bounce Dryer Bar truly is technology at its best.”
Tide introduces new Tide Stain Release
CINCINNATI A popular laundry detergent brand has rolled out a new laundry additive that helps fight tough stains.
Tide Stain Release delivers a one-two punch designed to help lift stains then prevent them from reattaching to other items of clothing during the wash cycle. The product has been tested to help remove such tough fresh and dry stains as grass, ketchup and grease. Tide Stain Release offers additional ingredients, that when delivered in addition to detergent, offer boosted cleaning.
Tide Stain Release comes in three forms: powder, liquid and a convenient single Duo Pac that contains a liquid/powder combination and can be dropped right into your washing machine.
Tide Stain Release will be available nationwide beginning in August 2009. Suggested retail prices range from $3.99 for a 10-count bag of duo-pacs to $11.99 for a 50 oz. bottle of powder.
“Tide’s goal in entering the in wash booster category was to create a laundry additive that lived up to the Tide standard of clean — even on the toughest stains,” said Suzanne Watson, associate marketing director, P&G Fabric Care. “With Tide Stain Release, kids can be kids and mom has a partner in the fight against stains.”
Drank rolls out in the Midwest
HOUSTON Innovative Beverage Group Holdings announced that its relaxation beverage Drank is now available in the Midwest.
By developing a distributing partnership with Milford, Ohio-based Tri-State Juice Co., Inc.
“Tri-State Juice knows how to fortify strong brands and boost distribution by leveraging existing relationships,” said CEO, Innovative Beverage Group, Peter Bianchi. “The stronghold of associations in the region span from independent convenience stores to industry giants like Kroger, Meijers, Speedway and Wal-Mart. Drank will further solidify their expansive portfolio of juice, tea, water, and energy drinks from category leaders. We look forward to adding our brand to their dynamic catalogue and creating a successful, lasting relationship.”