BEAUTY CARE

P&G holds sneak peek at Cate Blanchett’s Essentials Collection

BY Antoinette Alexander

LOS ANGELES Procter & Gamble’s upscale skin care line SK-II recently celebrated here Cate Blanchett’s global ambassadorship and the brand’s new 2008 campaign.

At a luncheon recently held at the Sunset Towers in Hollywood, attendees received a sneak peak of SK-II’s new launch for spring, Cate’s Essentials Collection, which includes three of the products through which Blanchett first discovered the brand. The collection includes Facial Treatment Essence, the cornerstone of the brand, Facial Treatment Repair C and Facial Treatment Masks.

To promote the brand, photographer Michael Thompson created black and white portrait of the actress. The ads will run in the United States, Australia and the United Kingdom and Spain beginning in March.

The collection retails for $250 and will launch in March exclusively at Saks Fifth Avenue with extended roll out beginning in April.

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BEAUTY CARE

SkinFree announces availability at CVS.com

BY Antoinette Alexander

SHIPMAN, Va. Blue Ridge Gypsy Studio’s line of SkinFree Products for people with eczema, allergies and other skin issues, is now available at CVS.com, according the skin care company.

The products are also sold at CVS stores in Virginia, Maryland, Pennsylvania and Washington DC.

“Working in a typical retail pharmacy setting, I was constantly asked for recommendations from customers for products that are safe for difficult skin problems, especially by those with fragrance allergies,” said company founder Julie Hilton, who has more than 30 years experience in compounding and developing natural skin care. “I recognized a void in the market through this experience and knew that I could create effective and affordable products for common skin issues.”

SkinFree Products are all-natural and contain no perfumes, petroleum products, harmful chemicals, steroids or colorants. The products are created using naturally occurring vegetable oils and butters that have nutrients, antioxidants, non-steroidal anti-inflammatories and antibacterial agents.

Blue Ridge Gypsy Studio promotes the skin care line primarily through doctor’s offices, media and word of mouth. Free products have been distributed to hospital clinics and dialysis centers throughout Virginia and North Carolina.

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P&G to trim its staff by 15 percent

BY Antoinette Alexander

CINCINNATI Procter & Gamble is looking to bolster productivity and drive growth by trimming about 15 percent of its staff at the general manager level and above, according to published reports.

The company, whose brands include Crest and Pantene, was reported as saying that many of the job cuts will come through attrition as associates retire or leave the company.

P&G is also working to reduce by half the number of distribution centers it operates globally. According to reports, it has shuttered more than 200 of its 571 distribution centers so far, and expects to close another 70 by the end of 2009.

P&G also is eliminating duplication between organizations.

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