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P&G helps families save money during BTS season and beyond

BY Allison Cerra

CINCINNATI Procter & Gamble is kicking off a savings initiative just in time for the back-to-school season.

Now through September, P&G brands Olay, Pringles, PUR, Tampax, Tide and Luvs will present specially marked packages with money-saving coupons. Coupons’ values range from $2 to $55, and when combined can add up to $90 of savings.

Every three months, P&G said it will add more brands to the in-pack coupon savings offering.

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Ruiz Foods updates El Monterey’s packaging

BY Allison Cerra

DINUBA, Calif. Ruiz Foods’ El Monterey brand reintroduced its snack line of 12 Mexican food favorites, which now are featured in recloseable bags.

The packaging transition includes El Monterey taquitos, quesadillas, mini chimis and tamales offering consumers a colorful design and a wide variety of favorites for every member of the family.

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Starbucks Via gets new flavors

BY Allison Cerra

SEATTLE Starbucks has expanded its Via flavored coffee brand.

Just one year since the launch, the Starbucks Via Ready Brew portfolio now will include four natural flavors: vanilla, mocha, caramel and cinnamon spice. Each packet makes a balanced cup of coffee and is ideal for life on the go. Starbucks Via flavored coffee is a blend of 100% arabica instant coffee and rich flavors, and is sweetened with natural cane sugar.

“The launch of  Starbucks Via flavored coffees demonstrates our drive to inject  innovation into the coffee category, deliver products our customers are looking for and allows us to grow the business globally,” said Annie Young-Scrivner, Starbucks chief marketing officer.

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