BEAUTY CARE

P&G Femcare brands team with charitable organizations to benefit women and girls

BY Antoinette Alexander

CINCINNATI Procter & Gamble Femcare brands Tampax and Always have expanded the Protecting Futures program with new partners Save the Children and Care.

“We are thrilled to partner with two leading charitable organizations to help generate further change for an important cause championed by Tampax and Always,” Michelle Vaeth, Protecting Futures program director for P&G said. “Together with Save the Children and Care, the Protecting Futures program will continue to expand its reach, making a positive impact in the lives of young girls in sub-Saharan Africa by helping them reach their full potential in school.”

Save the Children is an independent organization that works to ensure the wellbeing and protection of children in more than 100 countries. Care is a humanitarian organization fighting global poverty.

Protecting Futures is dedicated to helping vulnerable girls stay in school and realize their full potential through continued education. This program also works to raise awareness of the lack of access to sanitary protection and sanitary facilities for girls in sub-Saharan Africa. Over the next four years, the program aims to reach one million girls through puberty education and the installation of 500 sanitary facilities with an overall commitment of up to $15 million from P&G brands Tampax and Always and their partners.

According to research, 1-in-10 school-age African girls do not attend school during menstruation or drop out at puberty because of the lack of clean and private sanitation facilities in schools.

Since launching last November, the program has provided and improved access to education by building and outfitting classrooms, dormitories, kitchens and toilets at multiple school sites in sub-Saharan Africa. The program was originally born out of a pilot program Always launched in Kenya three years ago through a partnership with the Girl Child Network and is a part of P&G corporate cause, Live, Learn and Thrive, which has already helped more than 50 million children in need.

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Watkins grows its personal care portfolio into natural products category

BY Antoinette Alexander

WINONA, Minn. Watkins, a maker of natural products, has earned the Natural Products Association certification seal for its line of J.R. Watkins Natural Apothecary products.

“Earning the Natural Products Association seal is a testament to the authentic natural approach we’ve been following for more than 140 years,” stated J.R. Rigley, vice president of sales and marketing at Watkins. “As consumers continue to scrutinize natural claims brands are making today, we?re honored that the NPA is acknowledging our ongoing commitment to producing quality, environmentally-conscience products.”

The seal represents natural products that are formulated with at least 95 percent natural ingredients from renewable and sustainable resources. At this time, only two other brands have earning the seal, stated Watkins.

Over the next few months, Watkins will incorporate the seal into the packaging of the J.R. Watkins Natural Apothecary line. The line, launched this past spring, includes 30 natural personal care products including body lotions, foot cream, oils, salves, lip balms and lip tints.

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Organix-South releases men’s shaving bar with organic Neem

BY Antoinette Alexander

BOWLING GREEN, Fla. Organix-South has announced the introduction of its new men’s shaving and complexion botanical cleansing bar, an organic soap that treats the complexion while doubling as a shaving cream.

The 4-ounce bar is made from such ingredients as shea butter, oak moss and 10 percent certified organic Neem.

“Neem is the ideal ingredient for a men’s shaving bar because of Neem’s inherent healing and soothing properties,” Autumn Blum, cosmetic chemist and formulator for Organix-South, said.

The product does not contain animal ingredients, preservatives or synthetic color or fragrance. It has a suggested retail price of $6.95.

Organix-South, a private company, offers a line of Neem products including oral care, shampoo, conditioner, nail treatment, facial mask, bar soap and skin care.

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