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P&G expands Gain product line to reach Hispanic consumers

BY Allison Cerra

CINCINNATI Gain is moving beyond the laundry room with two new products.

As previously reported by Drug Store News, new Gain dishwashing liquid and an expanded Febreze with Gain collection now are available at stores nationwide. Gain dishwashing liquid is the first dish brand to be launched by Procter & Gamble in 37 years, the company said, while the Febreze with Gain original scent will include fabric refresher, Air Effects, candles and Noticeables.

This introduction, in conjunction with the expansion of the Febreze with Gain collection, was designed to help P&G’s home care category increase awareness of Gain’s scent among more consumers, including scent-conscious Hispanic consumers, the company said.

“The transition of Gain into a megabrand is an exciting step for us because we’re now able to offer Gain’s matching scents in every room of the home,” said Paul Vraciu, Gain North America brand manager. “We recognize that Hispanic consumers are a very important and growing consumer segment. This is P&G’s first dish product designed with the scent-conscious Hispanic consumer in mind. While many Hispanic consumers are familiar with Gain, they are not aware of Gain’s scent experience. Our goal was to make strategic marketing choices that would help Gain better connect with this audience.”

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Hardy Diagnostics introduces AloeSafe

BY Allison Cerra

SANTA MARIA, Calif. A new hand sanitizer from Hardy Diagnostics has made its market debut.

AloeSafe contains aloe vera, vitamin E and lavender oil and is free of glycerin, artificial colors, propylene glycol and parabens, Hardy Diagnostics said. It does not cause drying, and leaves the hands feeling soft and silky, while showing a 99.9% kill rate of potentially infectious bacteria.

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Walmart reshuffles merchandising roles

BY DSN STAFF

A series of merchandising and marketing moves announced at Walmart created several new positions and aligned the organization in the four core areas of general merchandise and replenishment; food, softlines and consumables; health and wellness; and Walmart.com, according to an internal announcement.

The changes follow the departure two months ago of former chief merchandising officer John Fleming and the reassignment of former Walmart U.S. president and CEO Eduardo Castro-Wright to a diminished role in global sourcing amid sagging sales at the U.S. stores division. COO Bill Simon assumed the president and CEO role, although a new chief merchant has yet to be named.

Duncan MacNaughton was named EVP consumable, health and wellness and Walmart.com after previously serving as chief merchandising officer for Walmart Canada. Scott Huff will serve as SVP consumables, and John Agwunobi will serve as president and SVP health and wellness, with Scott McCall filling the role of SVP health and wellness merchandising. The new position of senior director of planning, pricing and modular development was filled by Phillip Freehling.

John Westling will remain in his roles as EVP general merchandise and replenishment, with Laura Phillips and Mark Samuels filling new positions. Phillips was named SVP toys, seasonal and network planning after previously serving as VP/DMM toys. Samuels was named VP planning, pricing and modular development. In another move, former Sam’s Club merchant Seong Ohm, who left briefly for a stint at Seiyu in Japan, was named SVP of the home, hardlines and entertainment global merchandising center. Phillips, Samuels and Ohm all report to Westling.

Jack Sinclair remains in his role as EVP food, with Steve Breen and Bruce Nelson promoted to new roles. Breen was named SVP snacks and drinks, and Nelson was named VP planning, pricing and modular development. All fresh and packaged grocery has been consolidated under the leadership of Pam Kohn, who will serve as SVP of the global food and consumables global merchandise center.

The softlines area will be led by Andy Barron, who was promoted to EVP after previously serving as SVP store merchandise execution. Reporting to Barron in new roles are Anne Marie Kehoe, VP planning, pricing and modular development, and Michelle Gloeckler as SVP merchandise execution.

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