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P&G donates $50K to support Paralympic athletic development

BY Antoinette Alexander

LONDON — As part of its support of the Paralympic Games, Procter & Gamble, a worldwide Olympic partner, has announced a grant of $50,000 to fund youth sports programs targeting children with physical disabilities.

The grant is part of the company’s donation to the United States Olympic Committee’s P&G|Team USA Youth Sports Fund, which provides broader access to youth sports programs in the United States.

P&G also is supporting moms of U.S. Paralympians through the “Thank you, Mom” gift of a $1,000 Visa reward card to help offset the travel costs of athletes’ families to the London 2012 Paralympic Games, as well as beauty services from P&G brands, including Pantene and CoverGirl for moms and families of U.S. Paralympians while in London.

The grant consists of support for both The United States Association of Blind Athletes and U.S. Club Sitting Volleyball. The USABA grant will go toward the organization’s “Sport 4 All” initiative, which provides recreational and competitive sport opportunities for youth who are blind and visually impaired. The Sitting Volleyball grant will be used to expand grassroots clinics and to support the first annual sitting volleyball summer camp for disabled youth.

P&G’s support for families of Paralympians in London, in addition to the grants and the gift, includes such salon services as haircuts, styling, makeup treatments and manicures provided by leading P&G brands, including Gillette, Pantene, CoverGirl and Clairol. Athletes will enjoy a similar salon in the Athlete Village, along with a dental clinic with services provided by Crest and Oral-B.

P&G also is activating its Paralympic Games partnership with a marketing campaign that includes real-time social media support and public relations efforts.

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CVS/pharmacy readies stores to help customers affected by hurricane Isaac

BY Antoinette Alexander

WOONSOCKET, R.I. — As hurricane Isaac bears down on the Gulf Coast area, CVS/pharmacy has announced that, while complying with any mandatory evacuation order given by local officials, it is keeping its stores in affected areas open for as long as possible and stocking them with such storm preparedness items as water, batteries, flashlights and other products to help in an emergency.

Any stores that close because of the storm will reopen as soon as safely possible, the company said. CVS/pharmacy is also preparing to assist with storm recovery efforts in its communities and is keeping in close contact with the American Red Cross to offer support in affected areas as needed once the storm passes.

Customers can access their prescription information at the pharmacy section of CVS.com, with such resources as My Pharmacy, where patients can view all of their prescriptions and manage refills, and a Drug Information Center, where they can ensure medications can be taken together and view descriptive images of each prescribed pill. Prescription management services also are available at CVS/pharmacy’s mobile website, m.cvs.com, and through CVS/pharmacy’s iPhone and Android mobile apps.

When preparing for a hurricane or other serious weather event, CVS/pharmacy has offered customers the following tips:

  • Create a plan for evacuating and finding a safe destination;

  • Keep a written record of your current prescriptions with you at all times, or create an online record at CVS.com. This is especially important if you take multiple prescriptions;

  • In the event of an emergency when you are away from home, find a pharmacy nearby to fill necessary prescriptions. CVS/pharmacy can fill its customers’ prescriptions at any of its 7,300 locations nationwide; and

  • Create an emergency kit and make sure you have all essentials in case of power outages, including bottled water, masking tape and batteries.

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Facebook fans can print their tagged photo memories with new Walgreens app

BY Michael Johnsen

DEERFIELD, Ill. — Walgreens on Tuesday announced a new application built into Facebook that allows desktop computer users to print their favorite photos, complete with likes and comments, at any Walgreens location nationwide as part of a feature called PrintWorthy.

“At Walgreens, we are providing customers with more creative ways to share special moments with friends and family,” Walgreens director of digital marketing and emerging media Rich Lesperance said. “Users now can preserve the social comments around their favorite photos, which is a powerful part of the Facebook experience, while enjoying the lasting memories that a printed photo provides.”

With the “Photo by Walgreens” app, Facebook users can print photos that include all the context that comes with a photo on Facebook, including location, description, who was in the photo as well as likes and comments posted by friends.

“Considering that more than 300 million photos are uploaded to Facebook every day, there are many PrintWorthy photos out there,” said Jasbir Patel, Walgreens senior director and GMM photo and e-commerce. “By offering printed photos available at any of our conveniently located stores in as little as an hour, Walgreens is encouraging people to use social media images in more unique, memorable ways.”

Facebook users can find the application by searching the terms Walgreens or “Photo by Walgreens” within the social media site and simply authorize the icon “Photo by Walgreens” within their page. Each 5×7 PrintWorthy card normally costs $2.99.

Earlier this year, Walgreens introduced QuickPrints through its iPhone and Android applications, allowing mobile users to directly print photos from their smartphone to any of the 7,919 Walgreens stores nationwide in about an hour. Starting in July, Walgreens released the QuickPrints SDK for iPhone and Android devices, allowing third party developers to integrate the service within their existing mobile applications and share revenue from photo orders sent for printing at Walgreens.

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