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P&G commits to no deforestation in palm oil supply chain

BY Antoinette Alexander

CINCINNATI — Procter & Gamble has declared a commitment to no deforestation in its palm oil supply chain by improving practices with all its suppliers, including small local farmers, to ensure protection of forests, the company announced on Tuesday.

According to P&G, it uses very little actual palm oil in its products, but derivatives and by-products of palm oil are found in a variety of its beauty and household care products, such as detergents, shampoos, hand and body cleansers, bar soaps and color cosmetics.

“P&G’s commitment to no deforestation in its palm supply chain is unequivocal. Our aim is to develop effective long-term solutions to the complicated issue of palm oil sustainability. We are committed to driving positive change throughout the entire supply chain, not just for us, but for the industry and for the small farmers who depend on this crop,” said Len Sauers, Procter & Gamble VP global sustainability.

Already, 100% of Practer & Gamble’s purchased palm oil is certified by Roundtable for Sustainable Palm Oil standards. Procter & Gamble is a member of the RSPO, and supports the criteria it has established for sustainable palm oil. The new goals go beyond RSPO certification, with the objective of developing reliable, effective and lasting sustainable practices by all palm suppliers.

Procter & Gamble’s new goals call for ensuring no deforestation in its entire palm supply chain. Specific commitments include:

1. Establish traceability of palm oil and palm kernel oil to supplier mills by Dec. 31, 2015;

2. Ensuring no deforestation in the palm supply chain to plantations by 2020:

  • For palm oil, require suppliers to submit plans by Dec. 31, 2015 that demonstrate how they will ensure no deforestation in the supply chain for their mills by 2020; and
  • For palm kernel oil, begin investing in and working with small farmers, with the aim of improving their practices to ensure no deforestation in the supply chain by 2020;

3. Working with suppliers, industry peers, NGOs, academic experts and other stakeholders to promote consistent industry standards and practices for sustainable palm oil sourcing.

4. Continuing to support universal human rights as outlined in P&G’s existing Sustainability Guidelines for Suppliers, and to support the rights of indigenous people.

5. Reporting annually on progress toward achieving these goals.

“These goals go beyond our current commitments. P&G will continue to work with each of our suppliers, and we will invest in and work directly with small local farmers, where much of our supply comes from, to improve their production practices,” Sauers said. “This is the most complicated aspect of the palm supply chain, where P&G believes we can make a significant and lasting impact.”

 

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Not Your Mother’s hair care brand expands to Walmart Mexico

BY Antoinette Alexander

TAMPA, Fla. — Not Your Mother’s hair care brand expanded its U.S. retail distribution with more than 10,000 stores and almost doubled its SKU count in first quarter 2014, and now the manufacturer is broadening its international reach by launching in Walmart Mexico.

The brand is already distributed in Australia, South Korea, Brazil and Chile.  

Eight Not Your Mother’s products launched in more than 200 Walmart Mexico Supercenters and Superama grocery locations during March. The lineup includes:

  • Way to Grow Long & Strong Shampoo & Conditioner;
  • Beach Babe Texturizing Sea Salt Spray;
  • She’s A Tease Volumizing Hairspray;
  • Clean Freak Refreshing Dry Shampoo;
  • Beat The Heat Thermal Shield Spray;
  • Kinky Moves Curl Defining Hair Cream; and
  • Smooth Moves Frizz Control Hair Cream.

“Walmart was the first retailer in the U.S. to carry Not Your Mother’s when we launched in 2010.  They have proven to be a great retail partne,r and early reports from Walmart Mexico shows promising results.” stated Bethany Pagliarulo, owner of Not Your Mother’s hair care.

The U.S. Latina community has long been fans of the products. In 2011, Beach Babe Texturizing Sea Salt Spray won the Latina Magazine beauty awards. Sales from the initial first weeks in Mexico show Way to Grow shampoo as a front runner closely followed by Beach Babe texturizing spray.  Additional expansion to more store locations and with additional SKUs is planned for later this year.

 

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Mars set to buy portion of P&G’s pet food business

BY Ryan Chavis

MCLEAN, Va. and CINCINNATI — Mars and Procter & Gamble announced that Mars has agreed to buy the Iams, Eukanuba and Natura brands for $2.9 billion in cash. The purchase is part of a strategic move for Mars to complement its burgeoning global petcare business. The companies expect to complete the transaction in the second half of 2014.

Mars Petcare is a leading pet food and veterinary care provider and employs more than 35,000 people across 50 countries. Once the transaction is complete, the three brands will join Mars Petcare brands Pedigree, Whiskas, Banfield and Royal Canin.

"We view the addition of the Iams, Eukanuba and Natura brands as exceptionally strategic. This acquisition is a perfect fit with our Mars Petcare vision of making "A Better World for Pets," said Todd Lachman, Mars Petcare global president. "The deal reinforces our leadership in pet nutrition and veterinary science, attracts world class talent and grows our world-leading portfolio."

P&G’s departure from the pet care market is an equally important and strategic move, the company noted.

"Exiting Pet Care is an important step in our strategy to focus P&G’s portfolio on the core businesses where we can create the most value for consumers and shareowners," said A.G. Lafley, P&G’s chairman, president and CEO. "The transaction creates value for P&G shareowners, and we are confident that the business will thrive at Mars, a leading company in pet care."   

 

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