HEALTH

P&G co-promotes sleep with Downy and ZzzQuill for National Sleep Awareness Week

BY Michael Johnsen

CINCINNATI — Procter & Gamble’s Downy and ZzzQuil brands have joined forces to help consumers create an environment that is conducive for falling asleep in time for National Sleep Awareness Week March 3 to 10. 

According to a recent poll by the National Sleep Foundation, 1-in-4 adults report occasional sleeplessness with difficulty falling asleep at least a few times a week. 

“Downy Infusions Lavender Serenity fabric softener and Downy Unstopables Lush in-wash scent booster are products that help create the perfect sleep atmosphere,” stated Carolina Rogoll, Downy’s brand manager. “There are many things within your sleep habits that you cannot control, but the environment should not be one of them.”

“People who occasionally have trouble sleeping may benefit from lifestyle changes, such as setting up a soothing sleep environment,” stated Joseph Ojile, National Sleep Foundation board member. “However, sometimes it can still be difficult to fall asleep, and that’s when over-the-counter sleep aids containing diphenhydramine HCI can be a good option to treat occasional sleeplessness.”

As part of the promotion, Downy and ZzzQuil will give New York — the "city that never sleeps" — a reason to hop into bed on March 7, P&G stated. The two brands will host the Downy and ZzzQuil Sleep Fest at Amtrak’s Penn Station, which services approximately 500,000 passengers each day. This event will feature beds with Downy washed sheets to showcase the benefits of relaxing and long-lasting scents. Experts, Ojile, will be on-site along with HGTV’s interior designer and host Taniya Nayak to discuss ways to ensure the bedroom can be set up for a cozy night of sleep.

On March 6, Downy also will host a Twitter chat with bloggers, Audrey McClelland (Mom Generations) and Vera Sweeney (Lady and the Blog). The hashtag for the Twitter Chat is #DownyNightSleep. During the chat, participants will be selected at random to receive a year’s supply of Downy products and designer sheets.


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Abbott to launch Kidz ZonePerfect bars in April

BY Michael Johnsen

ABBOTT PARK, Ill. — Abbott on Monday introduced a new line of nutrition bars for active kids branded Kidz ZonePerfect. The new bars are formulated with 5 g of protein, 23 vitamins and minerals, and 3 g of fiber.

And they’re already kid-approved. In a build-a-bar development workshop, the ZonePerfect brand brought together a group of children ages 4 to 10 years to design their dream nutrition bar. The kids were given a wide array of ingredients from dried fruits and chocolate chips to protein sources and grains and were asked to build bars to be judged by their peers. With those ideas, Kidz ZonePerfect was born. 

"To get the right inspiration for our new children’s line, we knew we needed to get out of the kitchen and into the minds of kids," stated Tobe Cohen, division VP and general manager of performance nutrition at Abbott. "Simply put, we had to bring our big kids together with little kids. The result was brilliant: three nutritious Kidz ZonePerfect bars in fun, youth-inspired flavors."

Kidz ZonePerfect is available in peanut butter chocolate chip, caramel crunch and yellow cupcake.

Kidz ZonePerfect is available now in Target stores nationwide, Abbott noted. In April, Kidz ZonePerfect will be available for national distribution. 


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Erba Vita preparing to launch Italian supplement line into U.S. market

BY Michael Johnsen

ANAHEIM, Calif. — Erba Vita on Monday announced its entry into the U.S. market with a line of supplements, including Propolis, a resinous material collected by honeybees from tree buds and other plant sources shown to benefit the immune system.

"Erba Vita has been helping Italians naturally live ‘la dolce vita’ for decades, and we are thrilled to finally bring this innovative line of products to American consumers," stated Angela Butler, director of Erba Vita USA. 

Erba Vita is working with 360 Public Relations on an integrated campaign to U.S. consumers as the brand becomes nationally available at retail this spring.

Erba Vita will showcase its full line supplements at Natural Products Expo West here March 8 – 10, the company noted.


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