News

P&G celebrates the London 2012 Paralympic Games

BY Antoinette Alexander

LONDON — Procter & Gamble, a worldwide Olympic partner, is celebrating the success of the London 2012 Paralympic Games, and is recognizing the performances delivered by the Canadian Paralympic Team.

P&G Canada sponsored Canadian Paralympic athlete Josh Cassidy, whose inspiring efforts during the 2012 Games highlighted his role as an ambassador for both P&G and all Canadian Paralympic athletes. Cassidy represented Canada in four events, including the Men’s 800m — T54, where he finished in fifth place.

Through its sponsorship of Canadian Olympic and Paralympic athletes, P&G Canada is also celebrating the unsung heroes who have stood behind them on their journey to the 2012 Games: their moms. By way of a $500,000 commitment, P&G’s Thank You Mom campaign honored the moms behind our Canadian Olympic and Paralympic athletes, by helping them get to London to see their children compete on the world’s biggest stage.

In addition to the sponsorship and financial commitment to moms, P&G extended its support to families of Paralympic athletes during their time in London by offering exclusive access to the P&G Salon in Wella Studio between Aug. 29 and 31. The salon offered a range of complimentary services, including haircut, color, blow-dry or styling services, skin care with makeup and patriotic manicures provided by P&G brands, including Gillette, Pantene, CoverGirl and Clairol. Athletes were treated to a similar salon in the Athlete Village, along with a dental clinic with services provided by Crest and Oral-B. During this time, 86 people visited the P&G Salon.

The P&G Thank You Mom campaign is the biggest in P&G’s 175-year history. It’s behind the company’s pledge to raise $25 million for youth sports programs around the world, something moms have said would be a great way to thank them. P&G is the first Worldwide Olympic Partner to recognize the role of moms and families in an athlete’s success, and will continue to celebrate their contributions through the next four Olympic Games in global partnership with IOC.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

Supervalu names interim leader for Farm Fresh banner

BY Allison Cerra

MINNEAPOLIS — Supervalu announced that the president of its Farm Fresh banner is leaving his post to pursue other interests.

The company, which is undergoing a turnaround strategy, announced that Gaelo de la Fuente has left his post at Farm Fresh, a 43-store division in the Virginia Beach/Norfolk, Va., market. Replacing de la Fuente as interim president is Bill Parker, Farm Fresh’s SVP merchandising. Parker, who assumes his new role on Sept. 15, brings more than 35 years of experience in the grocery industry to this expanded role. He has been with Farm Fresh for 14 years, holding director, VP and SVP roles in both operations and merchandising over that time. Prior to that, Parker worked at the Albertsons Florida division as a district sales manager and store director for 21 years.

"Gaelo has been a solid leader who has made several contributions to Farm Fresh’s success, and we wish him well," said Kevin Holt, president of Supervalu’s retail division. "We are fortunate to have someone with Bill’s extensive operation and merchandising experience that will be able to keep the business moving forward as we look to identify a replacement at Farm Fresh."

As previously reported, Supervalu announced it would close underperforming stores. The company also shuffled its leadership team.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

Schnucks sponsors gluten-free food festival

BY Alaric DeArment

DES PERES, Mo. — A Schnuck Markets store in Missouri will sponsor a special sampling of gluten-free foods to mark a day of recognition for people who can’t eat gluten, a protein found in wheat, rye and barley.

Schnucks announced that its store in Des Peres, Mo., would have a "Gluten-Free Sample Fest" on Thursday afternoon to mark National Celiac Awareness Day. Celiac disease is a digestive disorder in which patients experience an autoimmune response when they ingest foods with gluten that can damage the small intestine and inhibit absorption of nutrients from foods.

"A growing number of our customers are being diagnosed with celiac disease, and others are curious to learn more about gluten-free products," Schnucks dietitian Kara Behlke said, saying she would be on hand to talk about the disease, discuss nutritional considerations and recommend products.

The event will include samples of gluten-free breads, crackers and other baked goods and beers, with chefs demonstrating gluten-free recipes and presentations for children that include sushi rolling, parfait mixing and pancakes.


Interested in this topic? Sign up for our weekly DSN Collaborative Care e-newsletter. 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?