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P&G to bring clean drinking water to Zimbabwe

BY Antoinette Alexander

CINCINNATI Procter & Gamble and global health organization Population Services International have announced that they will provide 10 million liters of drinking water to help prevent cholera in Zimbabwe. More than 1,000 people have died from the current cholera outbreak in Zimbabwe.

Developed by P&G, PUR Purifier of Water is a powdered water clarification and disinfectant technology that comes in small packets. Using some of the same ingredients as municipal water systems, the PUR water purification packets remove pollutants and cysts, as well as kill viruses and bacteria, including the bacteria that cause cholera, P&G stated.

The packets will be distributed for free to those living in areas with high cholera outbreaks in and around Harare, Beitbridge and Mudzi, Zimbabwe.

Approximately 10,000 families with 40,000 to 60,000 people will be reached with the free distribution of the PUR packets to meet their water treatment needs for three months.

“P&G is grateful for the work of our safe drinking water partners, PSI and AmeriCares, during this holiday season to make PUR available to the people of Zimbabwe and to help address this deadly cholera outbreak,” stated Greg Allgood, director of Children’s Safe Drinking Water at P&G. “PSI will provide the equivalent of 300 tanker trucks of purified water treated with the PUR packets in order to help prevent thousands of cases of cholera.”

The Children’s Safe Drinking Water program is a signature program of P&G’s Live, Learn and Thrive global cause, which reached more than 60 million children in need around the world last year. P&G launched CSDW in 2003 and since then has worked with partners to provide more than 1.3 billion liters of clean drinking water to people in more than 40 countries.

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Whole Foods encourages shoppers to think sustainability, ethics when holiday shopping

BY Jenna Duncan

AUSTIN, Texas Whole Foods Market is asking shoppers across the United States to consider where their gifts come from and the impact their buying has on the environment and different communities, the company said in a release.

Whole Foods is urging shoppers to be ethical and responsible during holiday shopping trips, and is offering a plethora of fair-trade, hand made and organic items.

“From handmade Nepalese felted wool ornaments to an organic cotton peace scarf, these gifts help preserve the health of the earth’s resources and its people,” Whole Foods said.

Whole Foods said that this season it has stocked many items in the $5, $10 and $20 ranges and marked them with the “Holidays with Heart,” label, which explains select items have been designated as helping to mitigate “negative social and/or environmental impact.” Whole Foods’ “Whole Trade”-marked items have been selected because they comply with the company’s standard on work conditions and ethical business practices.

Whole Foods has committed to donating 1% of sales from “Holidays with Heart” and “Whole Trade” products to the Whole Planet Foundation. Additionally, Whole Foods has donated almost $1 million worth of food to nationwide hunger-relief cause, Feeding America.

Whole Foods operates 270 stores in the United States. For fiscal 2008 (the period ended Sept. 28), the company reported an increase in sales by 13.7% over the previous period to $8 billion.

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Mars, NASCAR re-sign contract for marketing partnership

BY Jenna Duncan

MOUNT OLIVE, N.J. Mars North America announced that it will continue its partnership with NASCAR to marketing select products and candies. The companies made the announcement Monday to extend their alliance into a multiyear deal.

Mars has said that it will continue to cultivate relationships that support its outreach to racing fans through 2009.

Some of the Mars/ NASCAR joint sponsorship marketing events and activities for 2009 include: an M&Ms “Most Colorful Fan of NASCAR Contest” to run for 24 weeks with a launch at the Daytona 500; A Pedigree contest called The Luckiest Dog of NASCAR to kick off in April at the Pedigree-sponsored Taladega races; Snickers NASCAR sponsorship in stores nationwide; and Combos will launch a NASCAR-themed “Man Zone” promotion incorporated into packaging which will feature appearances at 10 race tracks into the beginning of the 2009 Sprint Cup Series season.

To find more information on Mars/NASCAR promotions and events, go to www.mms.com/us/racing.

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