BEAUTY CARE

P&G Beauty teams up with Beijing 2008 Olympic Games silver medalist

BY Antoinette Alexander

CINCINNATI — Procter & Gamble Beauty has partnered with Alicia Sacramone, Beijing 2008 Olympic Games silver medalist, who will serve as an ambassador for P&G beauty brands, including CoverGirl, Olay, Pantene and Secret.

Sacramone’s involvement is in addition to P&G’s partnership with USA Gymnastics and its global marketing partnership with the International Olympic Committee in support of the Olympic Movement, which will reach through the next five Olympic Games from London 2012 through the 2020 Olympic Games.

“Beauty and sports share an empowering effect, bringing young women together to lift their spirits, connect emotionally and face the world with confidence,” stated Gina Drosos, group president for P&G Beauty. “The women of USA Gymnastics demonstrate that it takes more than physical strength to be at their best. We are proud to be a part of their Olympic Games journey and share their positive message with women everywhere.”

Sacramone and members of USA Gymnastics’ U.S. Women’s Senior National Team will be fully integrated across numerous marketing channels including advertising, in-store promotions, public relations, digital and social media. Participating brands include: Always, Clairol Nice ‘n Easy, CoverGirl, Crest, Ivory, Olay, Pantene, Secret, Tampax and Venus. Several P&G beauty brands, including CoverGirl, Olay, Secret and Venus, also will release a selection of top-selling products in P&G special limited-edition Olympic Games packaging.

In addition to the U.S. Women’s Senior National Team, P&G’s sponsorship of USA Gymnastics includes title sponsorship of the CoverGirl Classic; presenting sponsorship of the Kellogg’s Tour of Gymnastics Champions; television inventory and onsite presence for USA Gymnastics’ events, the AT&T American Cup, Visa Championships and Kellogg’s Pacific Rim Gymnastics Championships; grassroots sampling through gymnastics clubs; programs and promotions for USA Gymnastics membership, including sweepstakes, discounts, coupons, etc.; and integrated exposure in USA Gymnastics’ publications and website.

In addition to the sponsorship of USA Gymnastics, P&G will continue their “Thank you, Mom” campaign as part of their larger sponsorship of Team USA during the London 2012 Olympic Games.

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Clio Designs introduces new Hypergroom Body Groomer for men

BY Antoinette Alexander

BOSTON — Clio Designs, which launched in 2004 its longneck DIY cordless rechargeable body shaver, is aiming to revolutionize the men’s body grooming industry yet again with the introduction of its new Hypergroom Body Groomer.

The Hypergroom Body Groomer is a triple-blade, battery-operated body groomer for bi-directional trimming and shaving, complete with three trimming guides for various hair lengths. It features an ergonomic design for tackling all body zones.

“Over the years, men’s body grooming has increasingly grown more and more popular with younger generations of men who are looking to push the boundaries of grooming and personal style, yet find themselves recently within the realm of a tight budget,” stated Jamie Leventhal, EVP of Clio Designs. “The Hypergroom Body Groomer gives young men their own unique option in body grooming … a stylish razor with a strong design and utility for use on all body zones. Offered in stores for under $15, the Hypergroom represents a new wave in men’s body grooming, one that’s innovative and intuitive, giving young men the cleanly groomed look they desire at an extremely affordable cost.”

Hypergroom Body Groomer is priced at $11.99 and available at major retailers across the United States, including CVS/pharmacy and Ulta, and online at Walmart.com, Drugstore.com and Amazon.com.

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Dr. Miracle’s develops new Curl Care line for kinky, curly, wavy hair

BY Antoinette Alexander

NEW YORK — Ethnic hair care brand Dr. Miracle’s has introduced its new Curl Care by Dr. Miracle’s, its first-ever specialty collection designed specifically to treat and maintain kinky, curly and wavy hair.

A new trend is in the air: Texture is taking over. With more than 50% of African-American women no longer chemically relaxing their hair, and the multicultural community embracing their curly hair textures, the need for treatment and styling products designed to preserve and enhance one’s natural hair is at an all-time high.

Reinforcing the brand’s dedication to strong and healthy hair, the entire Curl Care by Dr. Miracle’s collection is free of sodium, sulfates, parabens and phthalates.

The line boasts Dr. Miracle’s honey and vitamin complex formula, which promises to help hold curls for up to 12 hours. Key nutrients, vitamins and proteins vital to hair health, including jojoba, coconut and safflower oils, aloe and panthenol, also were infused into each formula to moisturize, condition and define curls.

The collection includes:

  • Rehydrating shampoo ($9.49) — Formulated with vitamins A, E, and panthenol, use this low-suds shampoo at least once a week to hydrate curls without stripping essential oils.

  • Nourishing conditioner ($9.49) — Blended with coconut, jojoba and vitamin E to moisturize, condition and soften each curl. Use this conditioner as a follow up to our rehydrating shampoo.

  • Frizz control serum ($8.99) — Rich in vitamin A and olive oil, use this lightweight, nongreasy serum to fight tough humidity and curl shrinkage while it smooths and adds shine.

  • Soft hold crème ($9.49) — Formulated with aloe to soften and improve elasticity, use this styling crème to individually define and hold curls. Perfect for styling two-strand twists or other natural styles.

  • Weightless moisturizing crème ($8.99) — Blended with coconut and vitamin E, use this lightweight, fast-absorbing crème to moisturize and add a natural shine while styling curls.

  • Boosting and defining leave-in conditioner ($8.99) — Infused with jojoba and proteins, this leave-in conditioner detangles hair into soft, bouncy curls, helping to add definition curls.

Curl Care by Dr. Miracle’s arrives March 2012 at local drug chains and beauty supplies stores.

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