BEAUTY CARE

P&G associate director of multicultural marketing Tita-Reid resigns

BY Antoinette Alexander

CINCINNATI Procter & Gamble’s associate director of multicultural marketing, Najoh Tita-Reid, is leaving the company, according to published reports.

Reid, who spearheaded the “My Black is Beautiful” initiative at P&G, revealed her plans to leave the company during an industry panel on Wednesday. It is not clear where Reid will land next as she said had initially planned to join another consumer products company but has reconsidered that decision.

The initiative, which began in 2007, was created to serve as the catalyst for a movement that affects positive change in the way African American women are reflected in popular culture.

Results from a P&G/ESSENCE poll had found that 77 percent of African American women are “concerned” about the way they are portrayed in popular media. The vast majority, 71 percent, said they are portrayed “worse” than other racial groups in the media. Sixty-nine percent of respondents said that teens are negatively influenced by those images, according to P&G.

The integrated, multi-brand initiative was supported by Pantene Pro-V Relaxed & Natural, Cover Girl Queen Collection, Olay Definity, Crest, Secret, Tampax and Always brands and was sustained through brand communications, including public relations, advertising, retail promotions, event marketing and grassroots efforts.

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National Eczema Association accepts Theraplex skin treatment products

BY Michael Johnsen

MEMPHIS, Tenn. The National Eczema Association on Tuesday awarded its Seal of Acceptance to Theraplex Emollient and Theraplex Clear Lotion.

“These products met our criteria for having no irritating ingredients and being suitable for people with eczema,” said Julie Block, NEA vice president. “Our Review Panel members considered the clinical studies carefully. … Theraplex received an EASE rating of 5 out of 5 possible points because these products do not contain known irritants to eczema or sensitive skin at any level.”

The NEA Seal of Acceptance is part of the association’s Eczema & Sensitive-Skin Education program, which is intended to improve the quality of life for people who suffer from eczema and sensitive skin.

“We are very proud of this special designation because it recognizes our products’ effectiveness in restoring the skin’s moisture,” commented Michael Pietrangelo, managing partner of The Theraplex Company. “Clinical studies have shown that Theraplex stops and prevents the vicious cycle of persistent dry skin by delivering moisture deep into the epidermal layer to restore skin to good health so it can resist moisture loss,” he said.

Theraplex moisturizers are available from pharmacists behind the pharmacy counter at stores Walgreens, Rite Aid, CVS/pharmacy, Costco and several independent pharmacies, Pietrangelo said.

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Prestige Brands announces Q4, fiscal year results

BY Michael Johnsen

IRVINGTON, N.Y. Prestige Brands on Thursday reported a 13.9% quarterly decline across its over-the-counter portfolio of brands for the fourth quarter ended March 31.

Net revenues for the segment totaled $39.8 million, representing “shortfalls” on Chloraseptic, Compound W, Wartner, Murine ear, Dermoplast and The Doctor’s brands.

“Partially offsetting these declines were increases in sales of Little Remedies and New Skin as well as sales of the new Chloraseptic and Little Allergies Allergen Block products,” the company stated.

For the fiscal year across all segments, Prestige total revenues fell 4.3% to $312.7 million.

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