P&G announces retirement of global customer business development officer
CINCINNATI Procter & Gamble announced on Thursday that Mariano Martin, global customer business development officer, will retire from the company after 33 years of service.
Martin’s retirement will be effective June 30, but he will step down from his current role on Feb. 1 to work closely with his successor to ensure a smooth transition.
Succeeding Martin is Robert Fregolle Jr., current VP customer business development for P&G Asia, effective Feb. 1. In his new role as global customer business development officer, Fregolle will report to Werner Geissler, vice chairman of global operations.
“Mariano’s vision and leadership has enabled P&G to become a strong partner and preferred supplier to retail customers around the world,” stated P&G chairman and CEO A.G. Lafley. “He’s worked closely with leading retailers to create joint value and establish new ways of working together. He’s delivered P&G brands to more of the world’s consumers by expanding distribution to new retail channels and millions of high-frequency stores. And he’s strengthened the capabilities of our Global Customer Business Development organization.”
Carmex maker announces winners of ‘Share the Tingle’ video contest
MILWAUKEE Carma Laboratories, makers of Carmex lip balm products, on Monday announced the winners of the “Share the Tingle” video contest.
A video entitled, “Share the Tingle with Caution,” created by Ryan Leer of Eden Prairie, Minn., took the grand prize. The winning video, selected from a total of 70 entries, used a Star Wars-like theme featuring the fictional “Carmex light saber.”
“We were thrilled with the variety and quality of the videos we received,” said Paul Woelbing, president of Carma Laboratories. “Contest participants showed us that Carmex is more than just a lip balm when it comes to our most ardent customers. There were many terrific, creative submissions and I especially enjoyed the winning video with its visual wit and attention to detail.”
Contest participants were asked to answer the question, “How do you share the Carmex tingle?” Judges looked for videos that had an entertaining premise, were filled with originality and were simply fun to watch.
As the top winner, Leer received a $5,000 grand prize, plus a Canon VIXIA HF100 flash memory high-definition camcorder and a five-year supply of Carmex lip balm.
In all, Carmex awarded nine prizes to video contest participants. In addition to the grand prize, three first-prize winners received a check for $500, a Canon VIXIA HF100 flash memory high-definition camcorder and a five-year supply of Carmex lip balm. Five second-prize winners were awarded a Canon PowerShot SD1000 Digital Elph Camera and a five-year supply of Carmex lip balm.
P&G associate director of multicultural marketing Tita-Reid resigns
CINCINNATI Procter & Gamble’s associate director of multicultural marketing, Najoh Tita-Reid, is leaving the company, according to published reports.
Reid, who spearheaded the “My Black is Beautiful” initiative at P&G, revealed her plans to leave the company during an industry panel on Wednesday. It is not clear where Reid will land next as she said had initially planned to join another consumer products company but has reconsidered that decision.
The initiative, which began in 2007, was created to serve as the catalyst for a movement that affects positive change in the way African American women are reflected in popular culture.
Results from a P&G/ESSENCE poll had found that 77 percent of African American women are “concerned” about the way they are portrayed in popular media. The vast majority, 71 percent, said they are portrayed “worse” than other racial groups in the media. Sixty-nine percent of respondents said that teens are negatively influenced by those images, according to P&G.
The integrated, multi-brand initiative was supported by Pantene Pro-V Relaxed & Natural, Cover Girl Queen Collection, Olay Definity, Crest, Secret, Tampax and Always brands and was sustained through brand communications, including public relations, advertising, retail promotions, event marketing and grassroots efforts.