P&G adds new ‘so you can rest’ medicine to its portfolio
CINCINNATI — Procter & Gamble on Monday officially announced the introduction of ZzzQuil, a sleep aid addition to its Vicks NyQuil and Vicks DayQuil brands.
“ZzzQuil not only helps reduce the time it takes for a person to fall asleep, but [also] allows them to sleep soundly so they can wake up rested and refreshed,” stated Dave Tomasi, marketing director of North America for Vicks. “It is a sleep-only solution that delivers effective relief to consumers suffering from occasional sleeplessness.”
“Occasional difficulty sleeping can be caused by different issues, such as stress or jet lag,” noted Joseph Ojile, founder and CEO of Clayton Sleep Institute and National Sleep Foundation board member. “In addition to lifestyle changes, behavioral approaches and physician care, over-the-counter sleep aids containing diphenhydramine HCI … are a good option for people whose only symptom is not being able to fall asleep occasionally.”
Unlike some other over-the-counter products that combine ingredients to relieve minor aches and pains with a sleep aid, ZzzQuil helps relieve occasional sleeplessness through its single active ingredient, diphenhydramine HCI.
ZzzQuil is the only over-the-counter sleep aid medication that comes in both a liquid (warming berry flavor) and a LiquiCap form, P&G noted.
HealthNet launches consumer-driven medication management app
REDDITCH, England — HealthNet on Monday released its PillManager mobile application across both Apple and Android platforms. The app allows consumers to track their own medication schedules and interact directly with their doctor or pharmacist for repeat prescriptions.
According to the developer, the app takes one of the most popular elements in mobile medication management — dosage notifications — and expands on it to provide users with a comprehensive handheld prescription tracking facility. They can submit a repeat request for any prescription directly to their pharmacist or doctor from within the app.
The app serves to eliminate many of compliance issues through both a reminder functionality and an automatic transmission of a letter of consent alongside every reorder. The app also maintains a full history of medications taken by the user. These records can, like reorders, be sent to a medical professional from within the app, allowing the user or another nominated individual to monitor consumption and prescription requirements.
SymphonyIRI Group report: Hispanics hold $1.3 trillion in buying power in 2012
CHICAGO — Products and services targeting the Hispanic market will realize much success in the coming years, noted a SymphonyIRI Group Point of View report, “Diverse and Distinct: The Hispanic Population Delivers Numerous Segments and Opportunities — and an Exceptionally Fast-Growing Market,” published Monday.
Hispanics as a group spend nearly 8% more on consumer packaged goods than any other population and have particularly strong spending in the mass merchandise and club channels, the report noted. Presently, the Hispanic demographic accounts for more than 16% of the total U.S. population and grew by 43% over the past decade.
This rapidly growing group is expected to hold $1.3 trillion in purchasing power in 2012.
Hispanics spend 20% and 36% more in club and mass merchandise outlets, respectively, than the general population. In the supercenter channel, however, Hispanics and non-Hispanic spending per trip is about the same. Hispanics spend less per trip in other CPG outlets than non-Hispanic shoppers.
The full Point of View is available for free download here.