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P&G to acquire Natura Pet Products

BY Allison Cerra

CINCINNATI Procter & Gamble has agreed to acquire a privately held pet food business based in Davis, Calif.

P&G’s acquisition of Natura Pet Products will expand its pet care portfolio, which currently includes Iams and Eukanuba brands. Natura’s brands, which include Innova, Evo, California Natural, Healthwise, Mother Nature and Karma,  are sold in a limited number of pet specialty stores and through veterinarians, mainly in the United States and Canada.

“These outstanding brands and the great employees of Natura Pet Products will complement our Eukanuba and Iams brands very well,” said Dan Rajczak, SVP of P&G’s global pet care and snacks businesses. “This acquisition gives us a strong position in the holistic and natural pet food segment. It will enable us to enhance the health and well-being of even more dogs and cats and represents an exciting new source of growth for our business.”

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Reed’s enters ‘sweet’ distribution agreement

BY Allison Cerra

LOS ANGELES Soda maker Reed’s has reached a distribution agreement with a direct store distributor in the San Francisco Bay area.

Golden Sweet immediately will begin carrying the full line of Reed’s and Virgil’s branded products, including Reed’s Candy and Sonoma Sparklers for direct store delivery.

“Golden Sweet Company is fast-growing provider of upscale natural premium branded and gourmet items to major chain super stores, independent grocery stores, natural grocery markets, and super produce markets,” noted Chris Reed, founder, chairman and CEO of Reed’s. “Reed’s line of unique, top selling natural sodas and ginger candies is a perfect fit for Golden Sweet Company’s gourmet and natural product offerings, and gives us the opportunity to expand into the greater San Francisco Bay area. The greater San Francisco Bay Area is an extremely important market to develop for our brands. This marketplace is, without a doubt, our Sweet Spot.”

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Jose Cuervo adds new flavors to ready-to-serve margarita line

BY Allison Cerra

NEW YORK Jose Cuervo is introducing two ready-to-serve margarita cocktails, just in time for Cinco de Mayo.

Jose Cuervo’s authentic pomegranate margarita and authentic mango margarita join three other ready-to-serve margarita flavors. The beverages are packaged in new lightweight plastic bottles so margarita lovers can the cocktail anywhere.

“Coping with very busy lifestyles consumers are seeking, now more than ever, affordable products that add quality and convenience to their lives,” said Amy Bidwell, brand manager for Jose Cuervo Tequilas, Diageo. “We are introducing Jose Cuervo authentic pomegranate margarita and Jose Cuervo authentic mango margarita to deliver more flavor options to those looking to provide the highest quality cocktails for all their home entertainment occasions.”

The beverages will be available in grocery, liquor, club and drug stores nationwide. The 9.95% ABV product is available in two sizes: a 375ml bottle with a suggested retail price of $4.99 and a 1.75 liter bottle with a suggested retail price of $15.99.

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