PFSweb launches e-commerce sites for multiple L’Oréal USA prestige brands
PLANO, Texas — PFSweb, an international provider of end-to-end e-commerce solutions, has announced that it previously signed a five-year agreement with L’Oréal USA to develop and manage multiple end-to-end e-commerce solutions for some of L’Oréal’s most prestigious brands.
Under the agreement, PFSweb has launched customized e-commerce sites for four L’Oréal brands, including Kiehl’s Since 1851, Lancôme, Yves St. Laurent Beauté and Giorgio Armani Beauty, all in calendar year 2010. Two additional brand sites are expected to launch in calendar year 2012. The solutions include order fulfillment, financial transaction management and interactive marketing services. This agreement had been previously announced and referred to as a master agreement with a luxury beauty and fragrance client.
“We chose PFSweb because of their expertise in beauty and cosmetics. With their help we can provide considerably more flexible, functional and effective solutions to our customers,” stated Daren Hull, VP of luxury direct at L’Oréal USA. “By utilizing PFSweb, we are able to give each of our brands unique consideration, while also providing our consumers the same high quality service that they find anytime they experience our brands in stores. We also expect to leverage PFSweb’s expertise to provide each brand with innovative programs that connect directly with our customers.”
Brightening up shadows
NEW YORK — Makeup is relishing in the joy of color, and eyes are no exception. To tap into the trend of dramatic, defined eyes at the mass level, Maybelline New York has expanded its Eye Studio collection to now include Color Tattoo 24HR Cream Gel Shadow.
The eyeshadow combines intense pigment technology with flexible film formers to create a shadow that packs intense, saturated color. The gel-cream promises to wear for 24 hours. It is available beginning in January and has a suggested retail price of $6.99.
Prestige scents on the rise
It was a nail-biter of a holiday season for fragrance and, while SymphonyIRI numbers showed a decline in fragrance at food, drug and mass (excluding Walmart) for the 12 weeks ended Nov. 6, the sales within the prestige channel have been on the rise in 2011. This is good news because it illustrates that consumers are showing increased interest and affinity for fragrance.
According to market research company The NPD Group, during the first 10 months of 2011, total prestige fragrance dollar sales in U.S. department stores were $1.7 billion, a double-digit gain of 10% versus the year-ago period.
The article above is part of the DSN Category Review Series. For the complete Fragrances Sell-Through Report, including extensive charts, data and more analysis, click here.