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Pfizer teams up with actor Josh Duhamel for the Advil Relief in Action campaign

BY Michael Johnsen

MADISON, N.J. — Pfizer Consumer Healthcare on Monday teamed up with actor and active volunteer Josh Duhamel for the Advil Relief in Action campaign, which features the #ReliefinAction Pledge on Facebook and a Mobile Relief Center tour making approximately 100 stops throughout the country.

“Growing up, my family was always volunteering, so I learned early on the importance of communities coming together to help one another,” Duhamel said. "It wasn’t until I started organizing events for disasters in Haiti and Japan, and then again in my hometown of Minot, N.D., that I truly understood and appreciated the tireless and tough work of volunteers. To me, the Advil Relief in Action campaign means knowing that others are counting on you, and doing whatever it takes to help. That includes not letting pain get in the way of giving back.”

Partnering with Points of Light, Advil was an Official Sponsor of this year’s National Volunteer Week, which took place April 6-12. Josh Duhamel was on hand to kick off the Relief in Action campaign for National Volunteer Week by volunteering to help clean up Franz Sigel Park in the Bronx with New York Cares, an affiliate of Points of Light’s HandsOn Network, on the group’s annual New York Cares Day Spring.

Advil and Duhamel are also rallying consumers to commit to helping others by taking the #ReliefinAction Pledge on Facebook

To bring relief to active volunteers throughout 2014, Advil is conducting a cross-country tour of the Mobile Relief Center. With approximately 100 stops from smaller local efforts to large-scale volunteer events, the Mobile Relief Center Tour stops will have relief on hand with the Advil Wall of Relief featuring Advil product samples, water bottles and other products to provide relief to volunteers.

 

 

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New body lotion line to help support veterans

BY Antoinette Alexander

EL PASO, Texas — The creator of Merlot Skin Care and First Crush has unveiled a new skin care collection that not only aims to hydrate, heal and protect skin but to also make a difference in the lives of veterans. Enter Camo Cream.

With every purchase of Camo Cream, a portion of the sale goes toward Homes For Our Troops, a national nonprofit that works to build homes for post-9/11 injured veterans. Homes For Our Troops has built more than 160 homes nation wide, with plans to build dozens more.

"We’re very excited to be giving back in this unique way,” stated Wayne Beckley, founder of Camo Cream and the entrepreneur behind the First Crush and Merlot Skin Care brands. “We hope shoppers will be inspired to use their power to lend a hand while getting a great product in return."
 
Camo Cream’s fragrance-free formula has no parabens, is cruelty free and made in the United States. 


Camo Cream will be available in early summer. A 2-oz. tube is expected to retail for $4.99. Five different label designs will be available. 
 

 

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Study: U.S. retail sales climb to $4.5 trillion in 2013

BY Dan Berthiaume

NEW YORK — Total U.S. retail sales during 2013 reportedly reached $4.5 trillion, a 4.2% increase from $4.4 billion in 2012. According to new data from EMarketer, e-commerce sales of $263.3 billion, up 16.9% from $225.3 billion the prior year, helped drive overall retail sales growth.

Non-e-commerce sales totaled about $4.3 billion, a 3.5% increase from $4.12 billion in 2012. In 2014, EMarketer predicts that e-commerce sales in rhe U.S. will grow 15.5% to total $304.1 billion, or 6.4% of total retail sales of $4.73 billion.

In terms of m-commerce, EMarketer reports sales from mobile devices including tablets and smartphones totaled $42.1 billion, a 70% jump from $24.8 billion the prior year. EMarketer forecasts m-commerce sales will grow another 37% to $57.8 billion in 2014. M-commerce represented 0.9% of U.S. retail sales in 2013 and is expected to comprise 1.2% of U.S. retail sales in 2014.

By 2017, EMarketer projects total U.S. retail sales of $5.5 trillion. That figure includes $491.5 billion of e-commerce sales and $132.7 billion in m-commerce sales.

 

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