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Pfizer to submit NDA for palbociclib

BY Ryan Chavis

NEW YORK — Pfizer announced plans to submit a new drug application with the Food and Drug Administration for palbociclib (combined with letrozole). The drug is used for the first-line systemic treatment of post-menopausal women with advanced or metastatic breast cancer.

The company said it plans to submit the NDA early in third quarter 2014. The decision to file was based on discussions with the FDA surrounding the final results of a randomized, Phase 2 trial called PALOMA-1.

 

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Popchips adds veggies to its lineup

BY Ryan Chavis

SAN FRANCISCO — Popchips on Thursday announced the launch of Popchips veggie chips, which are set to arrive on retail shelves in a 3-oz. bag.  Veggie Popchips blend kale, spinach, tomato, pumpkin, potato, beet, bell pepper, navy bean and chickpea, and then tops them with a zesty seasoning to produce three flavors: Sea Salt, Hint of Olive Oil and Tuscan Herb.

"No snack time is complete without veggies," said Popchips CEO, Paul Davis. "We are thrilled to be expanding our portfolio to provide snackers with the next generation of our Popchips family. Inspired by some of today’s most popular vegetables, we are really excited about our tasty veggie chips and showing our continued commitment to bringing innovation to the snack aisle."  

New Popchips veggie chips will debut next week at the Sweets & Snacks Expo in Chicago from May 20 to 22.

 

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Arctic Ease to sponsor Ironman competitions

BY Michael Johnsen

TAMPA, Fla. — Arctic Ease earlier this week announced a three-year partnership with Ironman, where its cold and compression therapy product will be integrated into the Ironman North American triathlon series. Arctic Ease will sample wraps to event participants at North American Ironman and Ironman 70.3 events for the next three years, the company stated. In total Arctic Ease expects to donate more than 300,000 wraps to race participants.

In addition, Ironman and Ironman 70.3 events will feature the “Arctic Ease Cool Relief and Reunion Zone” near the finish line area for triathletes and their supporters. Arctic Ease also will be the title sponsor of the Ironman Finisher Day following each full-distance Ironman event. 

“Ironman is the perfect partner for Arctic Ease, as the organization promotes all of the qualities that the Arctic Ease user embodies," stated Peter Costello, president and COO Arctic Ease. "Ironman attracts and celebrates goal-driven high-achievers who thrive in high-pressure environments. The Ironman competitor cannot be tethered to cumbersome ice treatments while training or during recovery; Arctic Ease provides a practical solution for the treatment of their aches and pains.” 

To kick off the 2014 event season, Arctic Ease will launch the #EaseIntoKona Contest through their partnership with Ironman. This contest will honor the daily tenacity displayed by triathletes — and all active adults — as they persevere to meet their fitness goals.

Starting on May 15, 2014 and going through Aug. 15, 2014, Arctic Ease users can upload images or video to Facebook.com/ArcticEaseWrap, showing how they wear Arctic Ease to soothe their day-to-day aches and pains and overcome obstacles to staying active. The contest will culminate with the selection of a grand prize winner, who will receive The Ultimate Recovery Day Prize —  a trip for two to the Ironman World Championship presented by GoPro in Kona, Hawaii on Oct. 11, 2014. 

 

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