HEALTH

Pfizer returns to consumer care with Wyeth buy

BY Michael Johnsen

NEW YORK The approval last week of the Wyeth acquisition by Pfizer marks the return of a consumer-care division to Pfizer, and a considerable one at that.

Pfizer in 2006 sold its then OTC division to Johnson & Johnson as part of an initiative to capitalize on its pharmaceutical pipeline. Then the recession hit, and the need for a significant cash-flow generator like an OTC division again became paramount to pharma companies. So in addition to the pharmaceutical symmetries inherent in the deal — biologics and vaccines — the return of an OTC division to Pfizer is consequential.

There will be a degree of continuity as Wyeth Consumer Healthare is exchanged for Pfizer Consumer Healthcare on all OTC packaging — former president of Wyeth Consumer Healthcare, Cavan Redmond, remains in charge of the division as group president, diversified businesses at the new Pfizer. In addition to OTCs, animal health and nutrition, Cavan also picks up responsibility for capsule manufacturer Capsugel.

Pfizer’s new OTC division is strongest in internal analgesics behind its venerable Advil brand — comprising 16.8% dollar share of the category, the pain reliever generated $340.8 million in sales across food, drug and mass (minus Walmart) outlets for the 52 weeks ended Oct. 4, according to Information Resources Inc., down slightly by 2.5% in an economy that continues to skew toward private label.

Other areas of significance include dietary supplements, with $189.7 million in Centrum sales (down 1%) and $53.4 million in Caltrate sales (up 3.8%); cold and allergy, where in addition to Advil Cold, Wyeth fields Alavert and Robitussin. Indeed, almost $1-out-of-every-$3 spent on cough syrups is used to buy a Robitussin product, which generated $91.5 million for the 52 weeks ended Oct. 4, up 27.2%. Across the digestives aisle is Preparation H, with more than $75 million in annual sales, and Fibercon, which generates more than $10 million annually. And in lip care, the new Pfizer division will field Chapstick, a brand with more than $80 million in annual sales.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

Study finds aspirin may reduce colorectal polyps recurrence

BY Allison Cerra

NEW YORK Although aspirin has been found to reduce the recurrence of tumors in the digestive system, the question of why has yet to be determined, a study found.

The study, reported in the Journal of the National Cancer Institute, tested the hypothesis aspirin affects colorectal polyps, which can lead to cancer in the digestive tract, by affecting inflammation markers.

Researchers at Albert Einstein College of Medicine in New York, led by Gloria Ho, found changes of five inflammation markers are not associated with adenoma recurrence. Adenomas are benign tumors that over time may progress to become malignant.

The researchers looked at inflammation marker changes in 884 subjects divided into three aspirin groups — including an aspirin placebo group and two folic acid groups including a folic acid placebo group. Dietary folic acid — a B vitamin — has also been linked with less colorectal cancers.

“Our data suggest that low-dose aspirin has modest effects on stabilizing C-reactive protein, which may be abrogated by a high level of folate,” the study authors say in a statement. “However, such beneficial effects do not appear to confer protection against colorectal neoplasia. Inflammation markers do not mediate the previously observed effects of aspirin and folic acid on colorectal adenomas.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

FDA warns, then withdraws letter over combining vitamin C and Vicks cough-cold formulations

BY Michael Johnsen

ROCKVILLE, Md. The Food and Drug Administration on Wednesday initially issued a warning letter to Procter & Gamble for combining the dietary supplement vitamin C with its Vicks NyQuil and Vicks DayQuil cough-cold formulations, according to published reports, and then withdrew that letter from its Web site Thursday citing that the posting was made in error.

The letter initially read: “Because the vitamin C in these products is an active drug ingredient, it is therefore both false and misleading to state that it is an inactive ingredient in these drug products.”

P&G on Wednesday claimed that its marketing of the combination product was appropriate. “P&G has clearly differentiated benefits by the NyQuil or DayQuil active ingredients versus the dietary supplement vitamin C,” stated spokeswoman Crystal Harrell.

Bayer fell under similar criticism last year with its Bayer Aspirin with Heart Advantage (since removed from the market), which contained low-dose aspirin and phytosterols. The Council for Responsible Nutrition, in a statement issued soon after that initial Bayer warning letter, stated: “CRN continues to believe that combination dietary supplement-OTC drug products have a useful and important role to play in integrated healthcare and wellness. … Our hope is that FDA will assist companies attempting to maneuver the regulatory challenges of developing products that combine these ingredients and meet the labeling and formulation requirements of both drugs and dietary supplements, as required by the law.”

CRN noted then that FDA in 1994 stated in the Federal Register that “FDA does not believe that it would be appropriate to preclude such claims [health claims and OTC drug labeling] under all circumstances. Such claims may be permissible if a firm can demonstrate that dual claims can be made in a manner that will neither misbrand the product nor create a safety problem.” Since that 1994 publishing, FDA has issued a few warning letters addressing specific combinations of supplement and OTC drug ingredients, but has never publicly reversed its view that combination products with dual labeling can be developed that would satisfy the agency’s appropriate concerns for safety.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?