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Pfizer, J&J drug appears ineffective in some Alzheimer’s patients

BY Alaric DeArment

NEW YORK — An experimental drug under development by Pfizer and a unit of Johnson & Johnson does not appear effective in Alzheimer’s disease patients who carry a certain genotype, according to results of a late-stage clinical trial announced by Pfizer on Tuesday.

The company said, however, that the phase-3 Study 302 of bapineuzumab in patients with mild-to-moderate Alzheimer’s — who carry the apolipoprotein E epsilon 4, or ApoE4 genotype — was the first of four, and a study of patients who do not carry the genotype was ongoing, along with two others of patients who do. Patients in Study 302 no longer will receive doses of the drug, Pfizer said, but will receive further evaluations later on.

Pfizer is developing the drug with J&J subsidiary Janssen AI under the Alzheimer’s Immunotherapy Program, which also includes three other studies that are ongoing: Study 301 of noncarriers of ApoE4 and two additional studies of carriers, Study 3001 and Study 3000.


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PepsiCo to sponsor Super Bowl XLVII Halftime Show

BY Allison Cerra

PURCHASE, N.Y. — PepsiCo and the National Football League have extended their multiyear partnership as Pepsi will sponsor the Super Bowl XLVII Halftime Show set for Feb. 3, 2013, in New Orleans.

The relationship between PepsiCo and the NFL marks an important extension of the company’s "Live for Now" campaign, which looks to capture the excitement of the moment and deliver experiences and content that is current in pop culture. What’s more, the announcement follows PepsiCo’s newly announced partnership with the Pittsburgh Steelers.

"Pepsi’s deep-rooted heritage with the Super Bowl and with music truly makes this relationship a natural fit," PepsiCo Beverages VP consumer engagement Adam Harter said. "As the most watched and highly-anticipated entertainment event of the year, the Super Bowl Halftime show is right at the heart of sports and music. We are excited to provide a fully integrated fan engagement experience for NFL and Pepsi fans."

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Wonder boosts wheat bread lineup

BY Allison Cerra

IRVING, Texas — Wonder has introduced three new wheat breads that combine wholesome nutrition with the delicious taste of Wonder, the company said.

New Wonder 100% whole wheat, honey wheat and wheat sandwich varieties are free of artificial colors, flavors and preservatives, contain 25% less sodium than traditional wheat breads and have zero grams of trans fat. The packaging for all of Wonder’s new wheat varieties feature "nutritional notes" that clearly display important nutritional facts to help consumers make informed choices, Wonder said.

"American families are increasingly opting for healthier foods and looking for ways to reduce their intake of sodium and increase the amount of dietary fiber and whole grains in their diets," said Stephanie Fletcher, brand manager for the bakers of Wonder. "Wonder makes it easier and more delicious to make healthy choices with our new line of wheat breads that offer the nutrition families want from a brand they know and love."

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