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Pfizer introduces a new faster-dissolving Advil tablet

BY Michael Johnsen

MADISON, N.J. — Pfizer Consumer Healthcare on Monday introduced Advil Film Coated tablets featuring a new, fast-dissolving technology, along with a specially formulated ultra-thin coating, that speeds the ibuprofen mode of action. According to the company, the new tablet provides the speed and power of a liquid filled capsule in the more popular tablet form.

“Tough pain intensifies if not treated quickly,” stated Brian Groves, U.S. chief marketing officer at Pfizer Consumer Healthcare. “Our new, fast-acting Advil tablets are designed to stop pain in its tracks, before it gets worse and interferes with the busy lives of our more than 100 million Advil consumers.”

For more than 25 years, millions of people have trusted Advil for relief of their aches and pains, the company stated. Advil contains the powerful molecule ibuprofen, which is more effective and longer lasting on tough pain than Extra Strength Tylenol, according to the company.

The new Advil SKU is available in both tablet and caplet forms and is sold in 20-, 40- and 80-count bottles.


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Dollar General recognizes Kentucky teacher through its Every Day Heroes program

BY Michael Johnsen

GOODLETTSVILLE, Tenn. — Dollar General’s Every Day Heroes program recognizes ordinary people doing extraordinary deeds, and this September, Dollar General, in partnership with Procter & Gamble, will celebrate and honor the nation’s schools and teachers, the discount retailer announced. 

Through their “Success Starts Here” national marketing campaign, including an advertorial in Better Homes & Gardens, the program on Monday recognized Boone County High School in Florence, Ky. and one of its teachers, Kimberly Shearer.

Shearer is a wife and mother, as well as an English teacher at Boone County High School. Her recognition as the Kentucky Teacher of the Year in 2012 is due in part to her strong advocacy of 21st century literacy skills and strengths in teaching students how to evaluate information, collaborate, master technology and to become life-long readers.

In honor of Kimberly Shearer, Dollar General is making a $10,000 donation to Boone County High School to help meet the needs of its diverse student body.

“Kimberly exemplifies the role model teacher by working early mornings and late evenings to ensure her students receive the education she knows they deserve,” stated Todd Vasos, Dollar General’s EVP and chief merchandising officer. “She embodies the Dollar General Every Day Hero through her dedication to her students by preparing them for the future and her students will undoubtedly benefit from her passion for teaching today’s youths.”


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Harris Teeter donates more than 57,000 lbs. of fresh peaches to local food bank

BY Michael Johnsen

CHARLOTTE, N.C. — Harris Teeter and its vendor Titan Farms on Friday donated approximately 28,725 lbs. of peaches to Second Harvest Food Bank of Northwest North Carolina to help feed the hungry in the local community. The donation is part of the retailer’s participation in the “Peaches with A Purpose” program sponsored by peach grower Titan Farms. 

The program spanned four weeks in July and August and encompassed 150 Harris Teeter stores in North and South Carolina. The total donation is in excess of 57,000 lbs. of peaches; Second Harvest Food Bank of Northwest N.C. in Winston-Salem and Second Harvest Food Bank of Metrolina in Charlotte will each benefit from the program.

“Second Harvest Food Bank of Northwest N.C. is dedicated to increasing access to healthy food to improve the food security and health of people in need across its 18-county service area,” said Clyde Fitzgerald, executive director for Second Harvest. “Our year-round partnership with Harris Teeter is critical to this mission, as are generous donations from suppliers like Titan Farms. The fresh peaches donated today will benefit the growing numbers of individuals and families in need turning to our network of partner food assistance programs for help.”

“We are excited to be the first retailer to participate in Peaches with a Purpose,” commented Catherine Becker, communication manager for Harris Teeter. “Fresh produce is scarce in food banks across the country, and we are happy to be able to contribute nutritious items to those in need.”


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