Pfizer freshens up vitamin aisle with new product
MADISON, N.J. — Pfizer Consumer Healthcare on Wednesday announced the launch of Centrum VitaMints, a multivitamin that offers consumers the essential nutrients they can enjoy like a mint.
“Americans want to live well — they want to eat right and exercise often — however they are often short on the time needed to support an active, healthy lifestyle,” lifestyle and wellness expert Bahar Takhtehchian said. “By offering a multivitamin in a flavor many consumers love, Centrum VitaMints give consumers an on-the-go option they enjoy like a mint that helps support energy, immunity and metabolism.”
Centrum VitaMints in Cool Mint flavor is intended for adults, and includes such nutrients as Vitamins A, C, D and E. Serving size is two minty chewables daily which can be taken with or without food or water.
“Pfizer Consumer Healthcare is committed to bringing a range of exciting new Centrum multivitamin formulas to market that seamlessly fit into Americans’ everyday lives, including Centrum VitaMints, a surprisingly and refreshing mint tasting multivitamin that breaks through in a category traditionally known for tablets and gummies,” Robert Uccardi, director for Centrum at Pfizer Consumer Healthcare, said.
Nexcare bandages stick with latest ‘What Will Nana Do Next’ commercial
ST. PAUL, Minn. — The team from Nexcare Brand from 3M Company on Wednesday unveiled the winning idea from their “What Will Nana Do Next?” contest.
“Showcasing the staying power of Nexcare Waterproof Bandages with our favorite heroine, Nexcare Nana, has been a driving force for us in demonstrating in over-the-top ways how the bandages stand up to active lifestyles,” said Carrie Sazama, brand manager, Nexcare Brand. “We enlisted our fans in this campaign and they delivered. We are thrilled with all of the creative submissions we received and are excited to unveil Robbie [S.]’s winning concept as part of this campaign.”
The winning idea features Nexcare Nana in a dramatized product test where she rides top down in a convertible braving the spinning, soapy brushes of a car wash and ultimately emphasizes the strength and superior performance of the bandages against water, dirt and germs.
The contest launched in June as part of a larger digital brand campaign and features brave heroine and unexpected product tester, 87-year-old Nexcare Nana. The Nexcare “What Will Nana Do Next?” contest tapped consumers nationwide to determine Nana’s next daring adventure to showcase in extreme ways the staying power of Nexcare Waterproof Bandages.
Rite Aid targets employers with new flu shot campaign
CAMP HILL, Pa. — Rite Aid is focusing its flu marketing efforts on employers and their human resource departments this year in an effort to exceed the company's administration of 3.2 million flu shots over the course of last year's flu season, according to a report in MediaPost published Tuesday.
“We focused on the fact that you are really taking charge of your own wellness by protecting yourself from all the other people who don’t get flu shots," Bryan Hadlock, chief creative officer MARC USA, the agency that developed the new ad campaign, told MediaPost. "We used the office environment because it would resonate with so many people quickly and was equally compelling to both consumers and workplace decision makers.”
According to the report, the campaign includes an ambassador program where Rite Aid coordinators will plan and implement onsite workplace flu clinics staffed by certified immunizing Rite Aid pharmacists. Rite Aid created a B2B website at www.shieldmyworkforce.com for employers to review. Rite Aid is also able to offer employers a voucher program, in which employees would receive a flu shot voucher to use at any Rite Aid pharmacy.
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