PetSmart, GNC to make dietary supplements for pets
PHOENIX PetSmart and GNC on Tuesday announced the launch of a unique line of dietary supplements designed for dogs and cats. The new line will exclusively be made for PetSmart and available at PetSmart and PetSmart.com beginning in the fall.
The GNC and PetSmart partnership recognizes that pet parents want balanced nutrition for their pets, just as they do for themselves. Like people, pets have unique dietary needs depending on their stage in life, and vitamins and supplements can support growth for young pets and provide enhanced nutrition for aging ones.
“These specially-formulated supplements will give our pet parents another unique offering to help them keep their pets healthy and happy and another reason to shop our stores,” stated Matt McAdam, VP merchandising at PetSmart. “Working with GNC, the leader in dietary supplements, gives us the opportunity to offer pets and pet parents a superior nutritional product.”
GNC EVP Tom Dowd reported the impetus to create the supplements came from customers who repeatedly requested supplements for their pets. “The new pet vitamins represent a true consumer-driven innovation – we saw the need first-hand in our own stores,” Dowd said. “With PetSmart’s expertise in pet care and excellent retail capabilities, we knew they were the ideal partner to join us in this venture.”
Both companies view the partnership as a strategic, long-term opportunity that sets them apart in the industry. “The vitamins are a one-of-a-kind product backed by two well-established, trusted brands that emphasize to pet parents why PetSmart is their total pet care resource,” said McAdam.
Elations rewards baby boomer volunteer force
CINCINNATI Elations recently announced the launch of the “Boomers Building a Better America” initiative, a program designed to reward baby boomers who are an active part of the volunteer force in the United States.
Former Olympic gymnasts and community activists, Nadia Comaneci and her husband Bart Conner, are kicking-off this program and will help choose the top projects pitched by boomers who will be awarded cash grants coupled with the expert advice, resources and tools to help them get their projects done.
Spurred in part by the tight job market and down economy, baby boomers with altruistic goals are more and more volunteering in place of donating, Elations stated.
“Elations launched this campaign to help fuel this growing population of active volunteers, motivate more people to get involved and to recognize their efforts and the positive impact they are having on communities around the country,” said Michael Burton, Elations director of marketing.
Quigley now ProPhase Labs
DOYLESTOWN, Pa. Following its annual shareholders meeting held here last week, shareholders voted to change the name of the Quigley Corp. to ProPhase Labs Inc. The name change became effective as of Thursday, May 6. The new corporate Web site will be www.prophaselabs.com.
“The vote was a culmination and affirmation of more than a year of very hard work,” stated ProPhase CEO Ted Karkus. “The shareholder support for our team is very much appreciated. Our new identity sets the stage for a new growth phase for our company by improving our image with our important retailers as well as with investors.”
The roll-out of the corporate identity change to ProPhase Labs will occur over the next six-to-eight weeks, which will include a new corporate log and new packaging for Cold-Eeze and Kids-Eeze.