Pescanova USA introduces all-natural shrimp line
CORAL GABLES, Fla. — Pescanova USA is introducing a new line of frozen shrimp that doesn’t contain additives or preservatives.
“Leveraging our unique position as a vertically integrated group with control over our own production facilities, including hatchery, farms, processing and distribution, enables us to assure our customers full traceability in a product line that is truly ‘all natural’,” Pescanova USA president and chief marketing officer Jose Abbad said. “While no additives/no preservatives seafood is still a niche market, the company is fully vested in the concept. We pride ourselves in being innovative and being able to guarantee full traceability and control.”
Pescanova USA expects to officially release its all-natural shrimp line at retail outlets by summer 2012.
Jordan Stanley joins Ideavillage
WAYNE, N.J. — A leader of the "As Seen on TV" consumer goods category has appointed a new EVP marketing.
Ideavillage Products said Jordan Stanley, a former executive at Y&R Worldwide, will serve as EVP marketing for the company, overseeing the company’s marketing and new product positioning efforts, as well as manage its Direct Response TV initiatives under Ideavillage CEO Anand “Andy” Khubani.
“Jordan’s work consistently ranks in the DRTV industry’s Top 10 and sets all-time records for driving response and purchase intent,” Khubani said. “No one in the industry is better at maximizing new product opportunities and at building No. 1 brands, and that makes Jordan a perfect fit with Ideavillage’s recently-accelerated new product development efforts.”
Kashi introduces four-cheese pizza
LA JOLLA, Calif. — Kashi has added a new member to its line of frozen pizza.
Kashi’s new four cheese pizza combines provolone, mozzarella, white cheddar and fontina cheeses a vegetable sauce made from a combination of real tomatoes, onion, garlic and carrot juice concentrate and a crust made of Kashi 7 Whole Grains & Sesame with flax seed.
Kashi four cheese pizza now is available in the frozen aisle of grocers and natural food retailers nationwide for a suggested retail price of $5.99.