BEAUTY CARE

Pert Plus taps male demographic with 3-in-1 products for men

BY Antoinette Alexander

PHOENIX Pert Plus, which is part of Innovative Brands’ portfolio, is expanding its line with the launch of two new 3-in-1 products, one specifically formulated to appeal to men.

Launching at retail in February are the new 3-in-1 multi-purpose shampoo plus conditioner plus body wash formulas. The formulas come in two variants: Moisturizing and Refreshing (geared toward men).

Pert Plus Moisturizing 3-in-1 contains vitamins A and E plus aloe vera to moisturize the skin.

Formulated specifically for him is the new Pert Plus For Men Refreshing 3-in-1, which provides a cool, tingling sensation.

In conjunction with the launch, Pert Plus is unveiling a “Threedom” online video contest in April. The contest encourages participants to upload three-second videos highlighting what they need “Threedom” from.

Participants will be eligible to win weekly prizes for products that will help simplify their lives such as a Blackberry, TiVo, PlayStation 3, etc. A grand prize winner will be selected in December and will win a three-island trip to Hawaii. For more details, visit http://www.pertthreedom.com.

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Mederma gears up for stretch mark cream launch

BY Antoinette Alexander

NEW YORK Mederma is launching it new Mederma Stretch Marks Therapy, which will be available in the skin care section at CVS, Walgreens and other retail pharmacies across the country, the company recently announced.

Mederma Stretch Marks Therapy is specifically formulated and clinically proven to improve overall appearance of stretch marks, with noticeable improvement in as soon as four weeks, the company stated.

The cream formula combines a blend of such ingredients as proprietary botanical extract Cepalin, hyaluronic acid and centella asiatica leafextract.

Mederma Stretch Marks Therapy is available in a 5.29-oz tube (a one month supply, on average) and retails for approximately $39.99.

Mederma Stretch Marks Therapy will be available in the skin care section of CVS and Walgreens stores in February, and in other drug stores nationwide beginning in March.

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Alberto-Culver restages Noxzema, unveils new products

BY Antoinette Alexander

MELROSE PARK, Ill. Alberto-Culver, which bought the Noxzema brand from Procter & Gamble in 2008, is giving the line a makeover with several new products and a new restaged look.

New to the 9-SKU portfolio for 2010 are the clean blemish control foaming wash and the clean blemish control daily scrub. The products have a suggested retail price of $4.99 each.

Getting a new look are the triple clean anti-blemish pads, the clean moisture makeup removal cloths and the 2-oz. jar of original deep cleansing cream.

Meanwhile, several other products in the collection are getting a makeover and are also available in a new size: The original deep cleansing cream (12-oz.), the deep cleansing cream plus moisturizers (12-oz.), the clean moisture deep cleansing cream (8-oz.), and the triple clean anti-bacterial lathering cleanser (6-oz.).

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