BEAUTY CARE

Pert Plus taps male demographic with 3-in-1 products for men

BY Antoinette Alexander

PHOENIX Pert Plus, which is part of Innovative Brands’ portfolio, is expanding its line with the launch of two new 3-in-1 products, one specifically formulated to appeal to men.

Launching at retail in February are the new 3-in-1 multi-purpose shampoo plus conditioner plus body wash formulas. The formulas come in two variants: Moisturizing and Refreshing (geared toward men).

Pert Plus Moisturizing 3-in-1 contains vitamins A and E plus aloe vera to moisturize the skin.

Formulated specifically for him is the new Pert Plus For Men Refreshing 3-in-1, which provides a cool, tingling sensation.

In conjunction with the launch, Pert Plus is unveiling a “Threedom” online video contest in April. The contest encourages participants to upload three-second videos highlighting what they need “Threedom” from.

Participants will be eligible to win weekly prizes for products that will help simplify their lives such as a Blackberry, TiVo, PlayStation 3, etc. A grand prize winner will be selected in December and will win a three-island trip to Hawaii. For more details, visit http://www.pertthreedom.com.

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Alberto-Culver restages Noxzema, unveils new products

BY Antoinette Alexander

MELROSE PARK, Ill. Alberto-Culver, which bought the Noxzema brand from Procter & Gamble in 2008, is giving the line a makeover with several new products and a new restaged look.

New to the 9-SKU portfolio for 2010 are the clean blemish control foaming wash and the clean blemish control daily scrub. The products have a suggested retail price of $4.99 each.

Getting a new look are the triple clean anti-blemish pads, the clean moisture makeup removal cloths and the 2-oz. jar of original deep cleansing cream.

Meanwhile, several other products in the collection are getting a makeover and are also available in a new size: The original deep cleansing cream (12-oz.), the deep cleansing cream plus moisturizers (12-oz.), the clean moisture deep cleansing cream (8-oz.), and the triple clean anti-bacterial lathering cleanser (6-oz.).

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Vichy develops new wrinkle treatment system

BY Antoinette Alexander

NEW YORK French skin care brand Vichy Labs has launched for 2010 its new three-step LiftActiv Retinol HA system designed to treat all different types of wrinkles.

Based on the findings of the an exclusive 20-year study that observed the aging of a group of women, Vichy identified three different type of wrinkles that co-exist at various times of aging and in different areas of the face: Permanent wrinkles, reversible wrinkles and programmed wrinkles.

Inspired by dermatological procedures, the new LiftActiv Retinol HA combines Retinol and Hyaluronic Acid to smooth wrinkles and plump cells. The collection includes Liftactiv Retinol HA SPF 18 moisturizer, Lifeactive Retinol HA Eyes and Liftactive Retinol HA Night.

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