HEALTH

Personal care co. to deliver educational resources for prostate cancer patients

BY Michael Johnsen

PHILADELPHIA SCA Personal Care North America on Wednesday announced that the company is teaming with Men’s Health Network and Us TOO International, a prostate cancer education and support organization, to get men talking about urinary incontinence with a series of online, offline and grassroots activities.

As part of the effort, Men’s Health Network and SCA Personal Care North America, through its TENA brand, worked together to create LockerTalk.com, a virtual “locker room” that provides men, including those suffering or recovering from prostate cancer, with the straight-talking educational resources they need to manage their urinary incontinence issues through a discreet community of resources.

“Not surprisingly, research indicates that the Internet is a man’s No. 1 source for information about sensitive health topics such as incontinence,” commented Spencer Deane, VP marketing SCA Personal Care North America. “We hope to provide men with a valuable resource they can turn to for information, guidance and support. We just launched TENA MEN, a line of protective underwear and guards designed specifically for men because we understand the importance of supplying men with resources and products created with their unique needs in mind.”

To help reach men and their loved ones affected by this condition, Us TOO International, a grassroots, non-profit prostate cancer education and support network, will collaborate with SCA to develop educational resources including a male urinary incontinence brochure.

“Men recovering from prostate cancer go through a lot both physically and mentally,” commented Tom Kirk Us TOO president and CEO. “Once they get past the struggle with diagnosis and treatments they can be left with serious post-treatment issues like urinary incontinence, which can leave them feeling confused and embarrassed.”

“We know men talk about their favorite sports teams, but what they aren’t talking about is urinary incontinence, which may affect their ability to play or enjoy their favorite sports,” stated Scott Williams, VP Men’s Health Network. “We encourage men and their loved ones to visit LockerTalk.com to get the straight-talking information they need in language they can understand.”

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American Dietetic Association survey: Healthcare system should focus on nutrition

BY Michael Johnsen

WASHINGTON Nearly 96% of primary care physicians believe the nation’s healthcare system should place more emphasis on nutrition to treat and manage chronic disease, according to a new survey.

Based on the 400 physicians surveyed, primary care physicians were almost unanimous in their belief that nutrition is a key role in chronic disease.

“Nutrition is more than just eating a healthy diet; for patients with chronic disease nutrition acts as therapy to help them heal faster, respond better to medical care and control their disease,” said Jane V. White, PhD, LDN, RD, FADA, with the department of Family Medicine at the University of Tennessee Graduate School of Medicine, who partnered with the American Dietetic Association on the survey.

Nearly half of all adults in the United States have at least one chronic disease and survey showed that physicians believed two-in-three of their adult patients who have chronic disease would benefit from nutrition services. Nevertheless, 80% of physicians admit they refrain from addressing nutrition more frequently as part of chronic disease prevention and management due to the lack of direct reimbursement for nutrition services.

As the focus on healthcare reform and preventative care becomes more concentrated, physicians are pushing for governmental action.

“Registered dietitians and doctors have long known the intrinsic value of nutrition services for their patients,” said registered dietitian Martin Yadrick, MS, MBA, RD, FADA, previous president of the ADA. “It is now important for lawmakers to recognize the benefits as well and include them as covered benefits in health care reform.”

KelloggsDRSNhttp://www.centerstoregrowth.com

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Stayhealthy presents wireless body-fat analyzer; final product to be HealthVault-friendly

BY Michael Johnsen

BELLEVUE, Wash. Following a two-year clinical study at the University of Southern California, Stayhealthy on Thursday introduced their next generation body composition analysis technology at Microsoft’s Connected Health Conference.

The technology accurately measures body composition in various forms depending on the need – from a home use individual device that will retail for less than $100 to a commercial grade device for physicians, fitness and nutrition professionals.

The devices will be able to upload the data directly into Microsoft HealthVault. “Stayhealthy’s body composition analysis is an example of inexpensive and innovative technology that connects with HealthVault to really make a difference in improving healthcare,” stated David Cerino, general manager of the Consumer Health Solutions Group at Microsoft. “Through our cooperative efforts, we are creating technology that brings together the power of the web, server-based processing and medical grade devices to deliver a revolutionary means of helping people better understand and measure their weight-related health risks.”

“At a time when our nation faces a healthcare crisis driven by excess weight and obesity, we are excited to introduce the Stayhealthy Body

Composition Analysis technology,” stated John Collins, CEO of Stayhealthy. “By providing this technology we hope to help millions of people track their body compositions and make positive adjustments as necessary.”

Stayhealthy’s Body Composition Analysis technology incorporates two elements – a physical data collection device that utilizes bio-impedance technology, and a proprietary server-based algorithm that analyzes the data collected at the device and provides a precise body composition reading via the Internet back to the user’s computer.

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