Perrigo, Tris Pharma launch generic cough-cold product
ALLEGAN, Mich., and MONMOUTH JUNCTION, N.J. — Perrigo and Tris Pharma have launched a private-label version of Delsym extended-release oral liquid suspension containing dextromethorphan polistirex.
The comapnies said the product, which is indicated for the temporary treatment of cough due to minor throat and bronchial irritation, will be marketed under major U.S. retailer and wholesalers’ store brands or own label brands.
"We are excited to partner with Tris Pharma and bring this first ever store-brand extended-release liquid cough-cold product to our retail and store brand customers’ portfolios in time for the season," Perrigo president and CEO Joseph Papa said. "This launch continues to demonstrate our commitment to making quality healthcare more affordable for consumers."
Omron hits stride with new pedometers
BANNOCKBURN, Ill. — Omron Healthcare has expanded its portfolio with the launch of its latest pedometers.
The Omron HJ-320 pedometer is an easy-to-use motivational tool. The pedometer features Omron Tri-Axis technology, which accurately and quietly counts users’ steps; an automatic reset; a weekly log, which stores up to seven days of information in memory and also includes two tracking modes: steps and distance.
The Omron HJ-321 pedometer, specifically designed for power walking, clips to one’s hip and tracks aerobic steps separately from walking steps. The pedometers features Omron Tri-Axis technology; an automatic reset; a weekly log, which stores up to seven days of information in memory and also includes four tracking modes: steps, aerobic "brisk" steps, calories and daily distance.
The HJ-320 pedometer carries a suggested retail price of $22.99 and is available at select sporting goods stores and pharmacies, while the Omron HJ-321 pedometer carries a suggested retail price of $26.99 and is available online.
Supervalu to implement LoyaltyOne’s Precima customer-centric analytics solution
TORONTO — In an effort to develop a multidimensional customer segmentation, Supervalu has signed on to use a LoyaltyOne’s customer-centric analytics solution, LoyaltyOne announced.
LoyaltyOne said its Precima customer segmentation software will use customer data to help Supervalu better understand its customers and classify them in a way that translates into actionable insights. These insights can drive improvements with a goal of being more responsive to customer needs.
The U.S. grocer expects this will strengthen and expand its customer-driven marketing, merchandising and operations strategies.
"Our shoppers will benefit most from this strategic pick as we enrich their shopping experience and focus more on the customer as we make key business decisions," Supervalu group VP customer insight and loyalty Wesley Story said. "Precima’s approach to building a customer segmentation strategy grounded in insights that combine behavioral analysis with market data and research will result in innovative programs across all facets of our enterprise that are relevant and more personalized to our customers."