Perrigo names VP OTC marketing, consumer health care
ALLEGAN, Mich. Perrigo has promoted Ron Schutt to VP OTC marketing, consumer health care.
Schutt has served Perrigo for 15 years, joining the company in 1993 as a marketing analyst and working through roles in international marketing, pharmaceutical business development and consumer healthcare marketing. Most recently, he served as director of marketing for Perrigo’s U.S. over-the-counter drug business where he managed several of the most successful product launches in the company’s history.
Ron Schutt earned his bachelor’s degree in computer information systems from Ferris State University and his master’s in business administration from Western Michigan University.
Baby Vibe unveils gum massaging product for teething children
THOUSAND OAKS, Calif. Baby Vibe on Monday announced its new option for parents seeking teething relief for their children, the JeJe Teether, a product that creates a vibrating sensation that massages aching gums and eases the process of cutting teeth. The vibrations last seven minutes before JeJe Teether switches off automatically.
“The vibration produced by the JeJe Teether actually stimulates gum tissue and facilitates the tooth breakthrough process quite naturally,” stated Mario Gonzalez, co-founder of Baby Vibe. “So the function of the JeJe Teether is twofold: It relieves the pain and shortens the window in which the baby can experience pain.”
Perrigo begins shipping OTC ibuprofen and diphenhydramine citrate tablets
ALLEGAN, Mich. Perrigo on Friday announced that the company has begun shipping over-the-counter ibuprofen and diphenhydramine citrate tablets, 200/38 mg. The product will be marketed under store brand labels and is comparable to Wyeth Consumer Healthcare’s Advil PM tablets, 200/38 mg, indicated as a pain reliever/nighttime sleep-aid.
Estimated brand sales for the product for the last 12 months ending Sept. 28 were $70 million, according to Perrigo estimates.