HEALTH

Perrigo names new leader of company’s Branded Consumer Healthcare division

BY Michael Johnsen
DUBLIN – Perrigo on Thursday announced that Sharon Kochan, Perrigo EVP and general manager, international, will have expanded responsibilities that will now include providing leadership and strategic direction to the company's Branded Consumer Healthcare segment following the resignation of Marc Coucke, who previously served as EVP and general manager of the BCH segment.
 
"Sharon's background and ability to drive individuals and organizations to peak performance made my decision to appoint him to lead the BCH team a clear one," stated John Hendrickson, Perrigo CEO. "Perrigo is well-positioned for a great future, and the BCH team and business are important parts of that future. Perrigo is committed to the long-term prospects for the segment, and I am confident that we have the right team in place to lead and support this growing business during this transition," he said. "Aligned with the actions that we are taking to drive improved performance in the BCH segment, we have accepted the resignation of Marc Coucke. The board and management team wish Marc well in his future endeavors."
 
Kochan was named Perrigo's EVP and general manager, international in August 2012. He served as EVP and general manager of Rx pharmaceuticals from March 2007 to August 2012 and as SVP business development and strategy from March 2005 to March 2007. 
 
Prior to joining Perrigo, Kochan was VP business development of Agis Industries from July 2001 until the acquisition of Agis by Perrigo in March 2005. 
 
Kochan holds a B.Sc. degree in Industrial Engineering, cum laude, from Tel-Aviv University, and a M.Sc. degree in Management Science – Operations Research from Columbia University in the City of New York.
 
"Given BCH's expansive distribution platform, strong portfolio of OTC brands and the entrepreneurial spirit of its employees, I am confident that the business is well-positioned for success and I am very pleased to be a part of that promising future," Kochan said. 
 
 
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Moberg Pharma focuses on speed of results in new Kerasal campaign

BY Michael Johnsen

 
 
STOCKHOLM – Moberg Pharma in March launched a new national ad campaign for its Kerasal Fungal Nail Renewal brand, with a “strong media plan,” according to company executives, and featuring a new TV commercial. 
 
Though still in the early stages, initial results have been very positive, Moberg executives told DSN in late April. The brand’s new positioning and advertising is based on extensive consumer research fielded by the company in 2015, and is focused sharply on improving nail appearance. In addition, Moberg has also unveiled new packaging graphics for it, and sister brand Kerasal Intensive Foot Repair, a leading exfoliating moisturizing product for severely dry feet. 
 
The Kerasal nail relaunch also includes an impactful in-store program, professional marketing, heavy couponing and digital marketing.
 
 
 
 
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Living Essentials supports Special Operations Warrior Foundation with limited-edition 5-Hour Energy

BY Michael Johnsen
FARMINGTON HILLS, Mich. – Living Essentials, distributor of 5-hour Energy shots, continues to support military causes with the debut of a limited edition, Extra Strength Cherry flavor 5-hour Energy shot.  
 
From May 1 through July 31, 2016, the company will donate five cents from the sale of every specially marked red, white and blue bottle of Extra Strength Cherry flavor 5-hour Energy to the Special Operations Warrior Foundation, a nonprofit organization that ensures funding for a full college education for the surviving sons and daughters of fallen military special operations forces who lose their lives in the line of duty.  
 
This is the third year of the program.   
 
"Through the generosity of Living Essentials, the financial support received through the sale of Extra Strength Cherry 5-hour Energy shots will help us provide college educations to the families of fallen special operations heroes," stated retired vice admiral Joseph Maguire, Special Operations Warrior Foundation president and CEO. "There is nothing more satisfying than when we are able to make the dreams come true for our young students, and we are proud to have the makers of 5-hour Energy by our side."  
 
In previous years, a limited edition, regular strength cherry flavor was featured. However, this year's program launch marks the first time the extra strength cherry flavor is available. 
 
"The past two years of this program were so successful, raising close to a half million dollars for SOWF, that we decided to offer the cherry flavor in the extra strength variety, which are always incredibly strong sellers for our brand," said Melissa Skabich, Living Essentials communications director.
 
 
 
 
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