HEALTH

Perrigo closes acquisition of Paddock Labs

BY Alaric DeArment

ALLEGAN, Mich. — Generic drug maker Perrigo has closed its purchase of Paddock Labs, the company said Tuesday.

Perrigo acquired privately owned Paddock, a manufacturer of generic prescription and over-the-counter drugs based in Minneapolis, for $540 million.

“We are very pleased to welcome the Paddock team to the Perrigo family,” Perrigo chairman and CEO Joseph Papa said. “This acquisition is another important step forward in executing Perrigo’s strategy to expand our specialty portfolio of generic Rx products.”

As part of the purchase, the Federal Trade Commission is requiring Perrigo to divest a small handful of Paddock’s drugs, which it will sell to Watson Pharmaceuticals. The drugs include promethazine hydrochloride suppositories, ciclopirox shampoo and two ammonium lactate medications.

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Roeya Badri Vaughan joins Dr. Sears Family Essentials as VP marketing

BY Allison Cerra

IRVINE, Calif. — Dr. Sears Family Essentials has appointed a new VP marketing.

Roeya Badri Vaughan will be responsible for driving awareness and sales of the company’s doctor-formulated, kid-approved line of 100% all-natural snacks, beverages and supplements.

Prior to joining Dr. Sears Family Essentials, Vaughan served as head of product marketing at Arbonne, where she spearheaded the relaunch of its flagship anti-aging skin care line, introduced a comprehensive cosmetics line and developed a breakthrough line of nutrition products.

"With her experience and impressive achievements building brands, I am confident Roeya will help bring the Dr. Sears Family Essentials product line to a wider audience, ultimately benefiting families nationwide," Dr. Sears Family Essentials CEO Tom Hicks said.

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Dara Torres to serve as brand ambassador to Bengay

BY Michael Johnsen

SKILLMAN, N.J. — McNeil Consumer on Tuesday announced a partnership with 12-time Olympic medalist, best-selling author and mother Dara Torres, who will serve as a brand ambassador for the external analgesic Bengay.

In that capacity, Torres also assisted in the launch of the brand’s latest innovation, Bengay Cold Therapy, which uses the pain-relieving power of menthol and the cooling benefits of Pro-Cool technology to alleviate minor aches and pains.

"As an Olympic athlete, and a mom to a 5-year-old girl, I maintain quite a rigorous schedule, one that allows little room for the interruption of muscle aches and pains," Torres said. "Because I understand the importance of living pain-free, partnering with the Bengay brand, which delivers a product portfolio I trust and respect, was a natural fit.”

Bengay Cold Therapy started shipping in June. Suggested retail price for a 4-oz. tube is $9.99.

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