HEALTH

Performance Health launches Biofreeze into retail from professional market

BY Michael Johnsen

AKRON, Ohio – Performance Health recently announced the availability of Biofreeze at consumer retail starting in the fall of 2016.

For 25 years, in concert with healthcare professionals, Biofreeze Pain Reliever has been helping people reduce their pain. Now the brand will also reach consumers who purchase pain relief products at retail, including grocery, drug and mass merchandise stores, expanding the reach of the pain relief that Biofreeze and its healthcare professional partners provide.

“Pain is a limiting factor in many people’s lives. When you are in pain and missing the best parts of life, you appreciate finding a new product or a new expert to help you get back to it," stated Ethan Pochman, VP global marketing Performance Health. "Our expansion into retail will expose more people to the power of both Biofreeze and our partners, this country’s talented pain relief professionals,” he said. “The success of Biofreeze and its army of supporters rally around one simple fact: it’s proven to work. In addition to being the No. 1 recommended brand of pain relief professionals, Biofreeze is also the No. 1 topical pain reliever recommended by retail pharmacists, and the topical pain relief brand most searched for on the Internet. That speaks to 25 years of pain relief that really works.”

Biofreeze Pain Reliever is a safe and effective pain relief alternative because it is non-systemic, non-narcotic and contains no NSAIDs, salicylates or addictive substances. It does not require a prescription, contains United States Pharmacopeia grade menthol to provide fast acting pain relief and is free of parabens and propylene glycol.

Biofreeze is available in both its signature green and colorless (dye-free) formats, is never tested on animals and is produced in the United States.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

Nature’s Bounty teams with Olympic great Mary Lou Retton

BY Michael Johnsen

RONKONKOMA, N.Y. – Nature's Bounty on Tuesday announced it is teaming up with decorated gymnast Mary Lou Retton on the #DearFutureMe campaign to help catapult attention for the importance of thinking about future health today. As a notable five-time medalist, Mary Lou Retton is reflecting on her personal health goals and experiences to inspire others to pay it forward when it comes to their own future health.   

"Nature's Bounty and legendary athlete Mary Lou Retton have partnered on the #DearFutureMe campaign to help flip the health conversation from short-term goals toward enjoying a long, active healthy lifestyle in the future," said Chris O'Connor, VP Nature's Bounty.  "Bar none, Mary Lou personifies the commitment to health and wellness that has been at the core of Nature's Bounty's trusted experience for nearly 50 years."

"As a competitive athlete and mom, I know how important it is to maintain a healthy life and work hard to keep the future health of my family and me a priority even in the midst of hectic schedules attending gymnastic meets for each of our four daughters," said Mary Lou Retton. "Through the #DearFutureMe campaign, I hope to encourage others to think about their mental, emotional, social and physical wellbeing and take realistic steps today towards achieving that healthy tomorrow."
 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

Quest Products launches copper-infused topical analgesic

BY Michael Johnsen

BOSTON – Quest Products announced Monday the launch of CopperFixx, a new pain relief cream and patch that utilizes copper as its primary active ingredient. Unlike copper bracelets or compression sleeves, CopperFixx is applied directly at the site of the pain.

"Copper has always been known to help relieve the aches and pains of certain afflictions, as well as everyday activities," stated Don Ryan, president and CEO of Quest Products. "Until now, no one had figured out how to produce it in a highly concentrated and consumer-friendly form."

"We think that CopperFixx will revolutionize the topical analgesic category," added Mark McGreevy, EVP of business development at Quest. "We're launching CopperFixx at Walgreens, working with other retailers and creating a new category of pain relief treatment."

CopperFixx, a homeopathic remedy also formulated with Arnica, helps assist in reducing aches and pains, in rebuilding new connective tissue and increasing blood circulation and in reducing swelling and inflammation.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?