Perform pain reliever sponsors Rock ‘n’ Roll Marathon Series
AKRON, Ohio Hygenic/Performance Health on Tuesday announced its Perform pain-reliever brand will be the official external analgesic for the 2010-2011 Rock ‘n’ Roll Marathon Series.
The recently penned sponsorship deal will generate word-of-mouth for Perform pain reliever across 17 cities in the coming year. All Rock ‘n’ Roll Series events feature a two-day health and fitness expo prior to the event, which all participants must visit to pick up their race packets. It’s at those expos that Hygenics will have the opportunity to actively educate the very consumers who are likely to become heavier users.
Samples also will be placed in goodie bags given to each and every participant.
The Rock ‘n’ Roll Marathon Series also is known for lining race routes with live bands and cheerleaders, attracting high participant numbers and rocking post-race concerts. Today, the series of marathons and half-marathons is held in Chicago, Las Vegas, Philadelphia and Los Angeles, among other major metropolitan areas.
“Our client base is largely the so-called ‘weekend warrior’— someone who is extremely active in their free time,” stated Scott Matolka, director of marketing for Hygenic’s consumer retail marketing group. “Working with the Rock ‘n’ Roll Series really gives us the ability to communicate directly with those active, high-energy people who are likely to need and appreciate what Perform products offer.”
Omron offers up the gift of health
BANNOCKBURN, Ill. With New Year’s resolutions just around the corner, Omron Healthcare is offering up healthy gift options for those looking to get back on track this January, the company announced Monday.
Priced under $50, Omron has assembled a sampling of gift ideas that provide motivation and accurate health information for those looking to make healthy changes in 2011.
For example, the Omron 3 Series upper arm blood pressure monitor enables patients to take the right steps in monitoring and managing the risk of heart disease. The Omron pocket pedometer with activity also is a great motivational tool, Omron suggested. And the Omron fat loss monitor is a hand-held tool that provides weight, body fat percentage and body/mass index readings.
DHA supplements may help boost memory, study finds
WASHINGTON According to a study published in the November edition of Alzheimer’s & Dementia: The Journal of the Alzheimer’s Association, taking docosahexaenoic acid may improve memory and learning in older adults with mild cognitive impairments. The study found that DHA taken for six months improved memory and learning in healthy, older adults with mild memory complaints.
“The results of this study are very encouraging for those consumers concerned about maintaining memory,” stated Duffy MacKay, VP scientific and regulatory affairs for the Council for Responsible Nutrition. “The more we learn about the valuable role DHA plays in supporting brain function, the more options aging Americans have toward managing cognitive decline.”
While this study focused on a population of healthy adults with age-associated memory impairment, a study recently published in the Journal of the American Medical Association, conducted in a population that previously had been diagnosed with Alzheimer’s disease, did not indicate DHA provided a statistically significant benefit to cognitive function. The lead author of the JAMA study also highlighted that the study’s results may have been different had DHA been administered before the participants’ disease progressed.
“This study reinforces the principle that consumers will reap the most benefit from their DHA supplements — and many supplements — when they are taken over time and before a health concern is imminent,” MacKay said. “When included as a part of a proactive health regimen that includes a well-balanced diet, regular physical activity and routine visits with a healthcare professional, dietary supplements offer an important tool to help support many systems in the body, including memory and cognitive function.”