Perfect365: Celebrity impact on emerging beauty trends
As the season’s change, so do the trends in just about every industry – including beauty. It’s always hard to tell what will influence the next wave of style, but one thing noted by Perfect365 in their beauty report, titled: The Impact of Celebrity Beauty Trends on Millennials and Generation Z — one set of sister’s reign supreme in determining what just about everyone will be trying next.
Kim Kardashian-West’s looks were the top choice among 21% of Millennials, whereas Kylie Jenner was preferred by 20% of the Gen Z users. Though when it comes to second place, the sister’s switched places with 19% of millennials choosing the youngest Jenner sibling and 20% of the Gen Z demographic opting for Kardashian-West, differing just 1%.
While on the topic of celebrity, one thing that does not influence the spending habit of both demographics are the hard to avoid celebrity endorsements. When questioned by Perfect365 as to whether or not they were more inclined to use a product if a well-known star was front the brand, 53% of millennials said no and 51% of Gen Z issued the same response.
Though both groups differ slightly on who or what influences their beauty choices, millennials and Gen Z-ers can agree on the mutual love for M.A.C. cosmetics with 28% of each admitting to purchasing most products from the company — which has been around for 33 years. M.A.C. has Madonna to thank for the rise of their brand. In the late 1980’s they were one of the most popular cosmetic companies to use a celebrity endorsement by having the singer wear their matte red lipstick.
The red lip continues to be a fashion and beauty staple as well, with 19% of Gen Z users choosing to wear the timeless trend. The biggest difference being that they would recreate one worn frequently on Rihanna as opposed to something that channels the old Hollywood glamour of the 1940s and 1950s. The most noticeable difference with this trend is that the “Diamonds” singer opts for a velvet-like red lip. Millennials, on the other hand, would opt to recreate a smokey eye and nude lip worn most noticeably by singer and actress Selena Gomez. Celebrity makeup artist Kabuki notes that the look is still demanded by clients. “Smoky eyes are still a very common request. I love to play with fun colors that are richly pigmented and bright. I find myself commonly using a deep berry color a lot on set and a natural matte pink lip is always a classic,” he said.
Circling back to Kim Kardashian-West who was previously mentioned, her contour and glowy skin was the top celebrity beauty trend both millennials and Gen Z users would most likely wear. Kabuki sees that trend on the rise, with many clients choosing to embrace looks inspired by the “Keeping Up with the Kardashians” star. “I almost always do a soft contour and glowing skin on most of my clients whether for fashion week or on the red carpet. It’s a timeless trend right now and never fails. I’ve been seeing more clients request shimmer and metallics as they are getting more popular in the makeup world. And a soft contour is always popular,” he said. Another trend that has withstood the test of time according to the makeup artist? A classic cat eye.
Perfect365 also notes the importance of technology and the exposure had between millennials and Gen Z users. Seeing as Millennials grew up during the 1990’s and early 2000’s, their preferred looks gravitated towards a healthy, glowing, bronzy skin that celebrates a more effortless look. The Gen Z group, on the other hand, has grown up during a time where creative and dramatic looks that straddle the line between fashion, drag and fantasy reign supreme. Bold eyeliner, full pouty lips and bright colors have become other very popular trends within this demographic.
Though trends between the two groups may differ quite a bit, one thing millennials and Gen Z-ers can agree on is social media. Technology has bridged together both groups, with many choosing to turn to various platforms like Facebook, Twitter and Instagram to conduct surveys on whether or not they should purchase a particular product. The report also states that this type of interaction gives users a safety net of knowing that the pre-qualified social groups joined are full of people who also are interested in the same style and products.
With trends constantly emerging, keeping track of the next beauty look everyone will be wearing can prove to be quite a challenge, but one thing is for certain — social media’s impact in the beauty world is just getting started.
Colgate’s latest acquisition signals entry in skin care category
New York City-based Colgate-Palmolive has announced that it will be entering the skin care business. The company plans to do so by acquiring, PCA Skin and EltaMD in two separate transactions.
PCA Skin is a brand that specializes in medical-grade in-office and take-home skin care products, with support from dermatologists, plastic surgeons and aestheticians. EltaMD is a physician-dispensed sun care brand. Together, the companies net sales for 2017 approximately totaled to $100 million, Colgate-Palmolive said.
“PCA Skin and EltaMD form an exciting combination for Colgate’s entry into the professional skin care category. We are delighted that these high-growth, high-margin brands will strengthen our global personal care business. Their complementary product portfolios and sales forces, strong professional support and similar distribution channels will advance Colgate’s presence in the premium global skin care category. Furthermore, these businesses will benefit from Colgate’s decades-long legacy of working with professional experts to deliver recommendations that benefit their patients,” Ian Cook, Colgate’s chairman, president and CEO said.
Terms of the deals were not disclosed and both transactions are expected to close in the first quarter of 2018.
ChopSaver donates lip balm to California firefighters
Lip care products from ChopSaver, created by trumpeter Dan Gosling, are on their way to firefighters in Southern California. The Indianapolis-based company announced that over 7,000 tubes will be shipped straight to the first responders battling the ongoing fires in that region.
“I received a text from my friend Gregory Zarian a few days ago. A busy actor/model in Los Angeles who is a huge ChopSaver fan, Gregory is devastated by the destruction the California fires are causing, and he wanted to do something to help. So he connected us with someone he knows at the Red Cross,” Gosling said.
“Our first responders put themselves on the line protecting and serving all of us,” Kimberly Y. Payne, Senior Region Philanthropy Officer for the American Red Cross Los Angeles Region, said. “When companies like ChopSaver step forward to help, it is a wonderful testament to the humanitarian spirit and commitment to making a difference to communities in need.”
ChopSaver’s products are all-natural and created with herbs to soothe all lip related problems, the company said. The lip balms can be found at major retailers nationwide, including CVS.