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Pereira & O’Dell named Henkel’s agency of record

BY Allison Cerra

SAN FRANCISCO — The maker of Purex, Renuzit and Soft Scrub has retained a new agency of record.

Henkel announced it will work with Pereira & O’Dell’s creative and strategy departments to develop TV, print, out-of-home and digital assets including social and mobile efforts.

"Henkel’s laundry and home care brands have been trusted by generations of families. Our goal is to maintain the trust in our brands and preserve the organic growth we’ve experienced," said Eric Schwartz, general manager of laundry and home care at Henkel Consumer Goods. "It takes constant innovation, talent and a relentless pursuit of excellence. These are qualities we found in Pereira & O’Dell, which made them our choice for agency of record."

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Seal Shields protect iPhones, iPads from germs

BY Allison Cerra

LAS VEGAS — An iPhone and iPad waterproofing solution that offers antimicrobial product protection has hit the market.

Seal Shields are form-fitting, polyurethane covers that make iPhones and iPads 100% waterproof, washable and disinfectable, according to the product’s manufacturer. The product, which is completely invisible and preserves the original Apple design, contains an antimicrobial fungistatic agent that protects the product by inhibiting the growth of microbial bacteria, mold, mildew and fungi on the products’ surfaces.

"Our healthcare customers are using more touchscreen devices and they are demanding solutions which not only protect those products from scratches, but also from harmful bacteria and viruses," Seal Shield CEO Bradley Whitchurch said. "Seal Shields allow practitioners to wash and disinfect their touch screen devices, protecting the healthcare workers and their patients from infection."

Seal Shields are priced from $19.99 and are available worldwide through major retailers and distributors for iPhone4, iPhone4s, and iPad2.

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Report: Dr Pepper Snapple Group set to gear 10-calorie beverages toward women

BY Allison Cerra

PLANO, Texas — Dr Pepper Snapple Group reportedly is expanding its line of 10-calorie soft drinks beyond the company’s Dr Pepper brand.

The company’s Dr Pepper Ten brand, which debuted in October, removes the "diet" stigma by marketing the 10-calorie beverage toward men through a campaign that underscored "it’s not for women." According to a report published by the Dallas Morning News’ Biz Beat Blog, however, DPS is set to bring 10-calorie beverages to its 7Up, Sunkist, Canada Dry, A&W and RC brands, and will target both men and women.

"The male-centric tongue-in-cheek messaging is unique to Dr Pepper Ten and will remain so," DPS spokesman Chris Barnes was quoted as saying. "The other flavors are being tested with advertising that targets both men and women."

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