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Perdue gets ‘smart’ about chicken

BY Allison Cerra

SALISBURY, Md. — Perdue has introduced its new frozen food line that consists of grilled, lightly breaded and roasted chicken products.

Perdue said that its Simply Smart line features whole cuts of chicken breast and is made with real, simple and recognizable ingredients, such as sea salt, unbleached wheat flour, cracked black pepper and olive oil, the company said. Each product also touts at least 40% fewer calories, at least 50% less fat and at least 25% more protein than the USDA standard for breaded fried boneless chicken.

"Through outside research and focus groups we learned that consumers are looking for minimally processed, natural ingredients with no preservatives, and they want to know where their food is coming from," said Tom Mertensotto, VP ready-to-eat marketing/ new ventures. "Our Simply Smart product line gives consumers the transparency they are looking for along with a healthier frozen food option that still tastes great."

Perdue Simply Smart now is available for a suggested retail price of $9.49 for each item in the line: original roasted chicken chunks (22-oz. bag); original grilled chicken strips (22-oz. bag); lightly breaded chicken chunks (24-oz. bag); lightly breaded chicken strips (24-oz. bag) and lightly breaded chicken filets (24-oz. bag).

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Fit to Go single-serve cottage cheese hits market

BY Allison Cerra

FRIENDSHIP, N.Y. — Friendship Dairy has introduced a new line of single-serve cottage cheese.

New Fit to Go products are available in 4% California style, 1% low fat and 1% low fat with pineapple varieties and are packaged in 5-oz. tubs, the company said.

Friendship’s Fit to Go line will make its way to store shelves in the New York tri-state area this month with expanded distribution to follow.

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P&G, NBCF kick off annual Give Hope campaign

BY Allison Cerra

CINCINNATI — Procter & Gamble and the National Breast Cancer Foundation have launched their annual campaign that emphasizes early detection in beating breast cancer.

The Give Hope campaign, now in its fourth year, is supported by various efforts by P&G and NBCF, including the MyPinkPlan.com, a website that features interactive tools and digital alerts that can help women create a personalized early detection plan.

Additional efforts include:

  • A special Give Hope BrandSaver, which will be distributed in Sunday newspapers on Oct. 2 and Oct. 16, will offer discounts on such P&G products as Olay, Pantene and more. For each Give Hope BrandSaver redeemed, P&G will donate 2 cents to the NBCF; and

  • Visitors of the Give Hope Facebook page can download a shareable badge to encourage friends to create their own early detection plan. For each badge created, P&G will donate an additional 25 cents to NBCF (up to $10,000). What’s more, for every “like” at a new Facebook page representing P&G’s beauty brands, P&G will donate 10 cents to NBCF (up to $100,000) to further support their mission of saving lives through early detection.

Each of the efforts are in line with supporting National Breast Cancer Awareness Month in October.

“Breast cancer has impacted millions of women, families and communities, and the P&G community is no exception,” P&G’s research and development innovation section head Tricia Hertz said. “As someone who has been touched personally by the disease, I want women to know that it’s critically important for every woman to work with her doctor to develop the optimal early detection plan for her needs. Through my experience, I’ve learned that the right early detection measures can and must be taken in order to detect and beat this terrible disease.”

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