Pepto Bismol teams with Travel Channel host to give tips on ‘taste adventures’
CINCINNATI Andrew Zimmern, host of Travel Channel’s series Bizarre Foods with Andrew Zimmern, has partnered with Pepto-Bismol to provide tips on how to have a “taste adventure” on the road or at home, Procter & Gamble announced Wednesday. According to Zimmern, consumers can have piece of mind when trying new tastes by planning ahead and safeguarding their stomach. “For any taste escapade, the important keys are to plan ahead and leave … reservations at the door,” he said. “Explore the unique tastes [of the] city and … and pack your Cherry Pepto, so you will feel secure enough to experience new things.”
Zimmern’s local guides include his favorite spots that often get looked over, as well as “must- tastes” from the names that consistently produce the most exciting food. The guides are tailored for local and regional tastes.
Local Taste Adventure Guides are available for Chicago, Dallas, Los Angeles and New York.
To help celebrate Zimmern’s Taste Adventure Guides, Pepto-Bismol is inviting consumers to enter the Cherry Pepto Taste Adventure Sweepstakes. Entrants have the opportunity to submit a story about his or her own “taste adventure” for a chance to win a four day/three night trip for two to one of the destinations featured in the Local Taste Adventure Guides.
Dossia, Google team with Continua in growing Web healthcare information resources
PORTLAND, Ore. Continua Health Alliance on Tuesday announced the addition of new members Dossia, a non-profit consortium focused on empowering consumers with personally-controlled health records, and Google, a search and information management companies that has created a healthcare online destination.
Since its launch in 2006, Continua has grown to include 170 of the world’s most successful technology companies, medical and fitness device manufacturers, and healthcare organizations working across three key markets: chronic disease management, independent aging and proactive health and wellness.
“Consumers are ready to adopt healthcare technology, such as personally-controlled health records and home health monitoring devices,” stated Colin Evans, Dossia president and chief executive officer. “Individuals with a more complete picture of their health have the opportunity to make smarter, more informed health decisions, to stay healthier and help lower out-of-control costs. Dossia is looking forward to working with Continua and its members to create open healthcare solutions.”
“Google ardently supports the concepts of interoperability, data portability, and open standards, so it was a natural fit for us to join the Continua Alliance,” added Jerry Lin, product manager for Google Health. “Our work with Continua will help us continue to develop integration with various home monitoring devices to ensure that data can be uploaded from these devices and securely stored in Google Health.”
MiraLax reports strong sales in third quarter 2008
KENILWORTH, N.J. Schering-Plough on Tuesday reported strong results across its MiraLax over-the-counter laxative offering, doubling its retail sales of MiraLax to $31 million for the third quarter ending Sept. 30. “Within just two years of being on the market, OTC Miralax is already a category leader, running neck and neck with Metamucil,” commented Bob Bertolini, Schering-Plough executive vice president and chief financial officer, during an analyst conference call Tuesday morning. Schering-Plough’s consumer healthcare division reached sales of $278 million for the quarter, which is up 2 percent.
Overall, GAAP net sales for the 2008 third quarter totaled $4.6 billion, up 63 percent as compared to the third quarter of 2007, the company reported.