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Pepto-Bismol to sponsor both Rock ‘n’ Roll marathon and Iowa’s annual RAGBRAI

BY Michael Johnsen

CINCINNATI — Procter & Gamble on Friday announced Pepto-Bismol will be a sponsor for both the Rock ‘n’ Roll marathon in San Diego and the Register’s Annual Great Bicycle Ride Across Iowa later this summer.

The brand will be front and center during these events and even plans to drench an 8-man RAGBRAI team in its signature pink hue to spread its message — “Wherever the weekend takes you, take Pepto-Bismol To-Go." Similarly, Pepto will paint the crowd pink at the Rock ‘n’ Roll Marathon, sampling Pepto-Bismol To-Go and handing out promotional thundersticks.

San Diego is home of the first ever Rock ‘n’ Roll Marathon, which combines entertainment and running. Bands stationed at every mile of the race keep runners and walkers energized, engaged and entertained. At RAGBRAI, the annual, noncompetitive bicycle ride across Iowa, riders and supporters camp out each night, socializing and grilling up a feast to last them through the next day. P&G estimated that more than 50,000 people will be involved in both events this year.

P&G also will be a significant sponsor of the the London 2012 Olympic Games. The company plans to raise $5 million to help establish and sustain youth sports programs around the world.


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Biolife launches WoundSeal first aid product targeting blood-thinner patients

BY Michael Johnsen

SARASOTA, Fla. — Biolife last month launched WoundSeal, a hemostat product specifically targeting Americans on a regimen of blood thinners. The first aid powder instantly helps to stop bleeding, Biolife noted.

According to the company, as many as 52 million Americans are taking blood thinners and 11% stop taking those medicines because of "nuisance bleeding."

WoundSeal combines a hydrophilic polymer and potassium ferrate to create and instant scab when combined with blood. The instant scab seals the wound, which stops the bleeding, and helps prevent infection by creating a microbial barrier over and around the wound. The scab that’s created remains in place until the wound is healed and it falls off naturally, Biolife said.

The company is working on a line extension for the product — WoundSeal for Nosebleeds — that includes a specially-designed applicator for nosebleeds or other hard-to-reach areas, such as head wounds.


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Schick Hydro Silk sponsors The Band Perry’s summer 2012 tour

BY Antoinette Alexander

SHELTON, Conn. — The Schick Hydro Silk brand is going on the road this summer with The Band Perry as an official partner of its 2012 tour.

"Schick Hydro Silk is excited to partner with The Band Perry this summer," said Matthew Rader, senior brand manager for Energizer Personal Care. "Launching a new brand requires the ability to cut through the clutter of other branded messaging in the market place. A partnership and affiliation for a new brand like Schick Hydro Silk with the CMA and ACM awarded ‘New Artist of the Year’ The Band Perry allows us to deliver not only a unique message and experience, but lets us leave a more indelible branded imprint on a consumer. This is about marketing with the consumer, not to them. It’s about leaving an emotional fingerprint on each and every consumer that engages with us."

Now through September, Schick Hydro Silk will hit the road with an interactive branded mobile activation that will be at select concert locations throughout the United States. The water-themed environment will invite fans to learn about the brand through a variety of activities such as hydrating misters and a lounge area with iPad product demonstrations that showcase the new razor features.

Beginning June 18 through Aug. 9, consumers also can visit the Schick Hydro Silk Facebook page to enter "The Band Perry Escape" sweepstakes, for a chance to win weekly music themed prizes, Schick Hydro Silk product and a grand prize VIP trip to see The Band Perry live in concert.

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