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Pepsi’s latest ad chock full of music artists

BY Allison Cerra

PURCHASE, N.Y. — Pepsi unveiled its latest television ad, which celebrates the brand’s rich music history, during the premiere of Fox’s "The X Factor."

The "Music Icons" spot, which features global icons Michael Jackson, Britney Spears, Kanye West, Ray Charles and Mariah Carey, was in line with the concept of "The X Factor," which is to search for the next pop music star. The spot also featured the following slogan: "where there’s Pepsi, there’s music."

"Pepsi has always been at the center of music and pop culture and is known for featuring top talent in its campaigns," PepsiCo Beverages chief marketing officer of global consumer engagement Frank Cooper said. "We’re confident that the next pop music star will emerge from our partnership with The X Factor."

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Yoplait expands fruit and yogurt smoothie line

BY Allison Cerra

MINNEAPOLIS — Yoplait has introduced its latest fruit and yogurt smoothie flavor.

Yoplait said its chocolate banana smoothie has joined the roster of four other flavors, including triple berry, strawberry banana, blueberry pomegranate and strawberry mango pineapple. The smoothie comes in a freezer package, which provides two 8-oz. servings and contains frozen fruit and real Yoplait yogurt.

With 130 calories per serving, the new flavor is an ideal late afternoon snack or after-dinner treat, the company said.

Yoplait chocolate banana smoothies carry a suggested retail price of $3.49.

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Freschetta thinks pink for breast cancer awareness

BY Allison Cerra

BLOOMINGTON, Minn. — Frozen pizza brand Freschetta has kicked off a breast cancer awareness program through which it will donate funds to Memorial Sloan-Kettering Cancer Center.

Through its "Proud to Support Pink" program, the brand will donate $1 for every specially marked package of Freschetta pizza (participants will need to enter the Proud to Support Pink code found on the back of each package at ProudToSupportPink.com to trigger the donation to breast cancer research), up to $50,000 to Memorial Sloan-Kettering Cancer Center, from Oct. 1 through Oct. 31.

Additionally, by entering the code, participants also automatically are entered into an online sweepstakes for the chance to win one iPod Shuffle device from the 50 awarded each week. The company also will match the iPod prizes by donating an additional 200 to four selected cancer centers across the country for patients to use during treatment. The cancer centers to receive the iPod Shuffle devices include:

  • Memorial Sloan-Kettering Cancer Center in New York;

  • Jane Brattain Breast Center (Park Nicollet Health Services) in Minneapolis;

  • Avon Foundation Breast Center (John Hopkins Medicine) in Baltimore; and

  • Seattle Breast Center (Northwest Hospital and Medical Center) in Seattle.

"Breast cancer is an ever-present disease that affects us all, whether you’re a survivor, a supporter of a family member or friend fighting the disease or indirectly know someone affected," Freschetta brand senior director of marketing Chris Leising said. "We are proud to support this important cause and are inviting everyone to join us so we can help take one step closer to finding a cure and spreading hope."

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